Fashion shopping marketplace Tryo has raised ₹3 crore in a pre-seed funding round led by Zeropearl VC, the company announced today. The capital will be used to kickstart operations in Bengaluru, enhance product and technology development, and strengthen partnerships with leading Indian fashion brands.
Founded in January 2025 by Meet Saparia, Arjav Patni, and Shiva Singh, Tryo introduces a disruptive “Try First, Pay Later” model to online fashion shopping. The platform allows users to order up to ten fashion items at zero cost, try them at home with 60-minute or scheduled delivery, and pay only for the items they choose to keep. Returns are picked up immediately by the same delivery personnel.
“We want to give users the convenience of online shopping without compromising on the confidence they get from trying things on. This funding allows us to build with speed, care, and complete focus on the user experience,” said co-founder Meet Saparia.
Tryo aims to reimagine the digital shopping experience by replicating the trial room at the customer’s doorstep. With curated collections from over 25 premium Indian menswear and womenswear brands, including Virgio, The Souled Store, The Bear House, Nishorama, and Bewakoof, Tryo delivers a blend of style, flexibility, and convenience.
Operating on a dark-store model, the company manages end-to-end logistics and quality control in-house. Its dedicated delivery fleet is trained to conduct doorstep trials and perform on-the-spot quality checks for returned items, ensuring a smooth and premium customer experience.
The latest funding will support Tryo’s next phase of growth as it scales its infrastructure, enhances technology, and expands its footprint across urban centers—positioning itself as a frontrunner in India’s fast-evolving fashion-tech landscape.
By: Arushi Agarwal
