Vaishali Gupta on Building Brands That Listen: The Story Behind mCaffeine, HYPHEN, and the Power of Staying Close to Consumers
Indian Startup Times
April 23, 2026
Vaishali Gupta on Building Brands That Listen: The Story Behind mCaffeine, HYPHEN, and the Power of Staying Close to Consumers
Introduction Some founders build companies. Others build categories, communities, and conversations. Vaishali Gupta belongs firmly in the latter group. As Co-founder & Chief Growth Officer of Pep Technologies and one of the driving forces behind two distinct consumer brands, Vaishali’s entrepreneurial journey reflects a modern truth of business: brands are no longer created in boardrooms…
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