Morsa, an AI-powered operations platform for manufacturing plants, has raised $1.5 million (approximately Rs 14 crore) in a pre-seed funding round led by Silicon Valley-based Jackson Square Ventures, with participation from the a16z Scout Fund.
Operating under its parent company Lunar Inc., the startup plans to use the fresh capital to strengthen product development and expand deployments across manufacturing facilities in India and the United States.
Founded in June 2026 by Satvik Kapoor and Vedant Singh, Morsa is building what it describes as an autonomous AI Chief Operating Officer (AI COO) for manufacturing operations. Its platform aims to help factories automate shop-floor execution by connecting existing communication channels with enterprise software.
Morsa Uses AI Agents to Automate Factory Operations
Unlike conventional manufacturing software that requires employees to adopt new dashboards or replace existing systems, Morsa integrates with a factory’s existing Enterprise Resource Planning (ERP) systems, Manufacturing Execution Systems (MES), emails and messaging platforms such as WhatsApp, Microsoft Teams and Slack.
The platform monitors operational data and shop-floor conversations to identify bottlenecks, assign responsibilities, follow up with suppliers, adjust production schedules and track task completion.
The startup aims to address operational delays caused by fragmented communication and coordination across manufacturing facilities.
“Manufacturing has been the backbone of the world economy for two hundred years, and it will be the backbone of a future of abundance. But you don’t get abundance by running factories at today’s speed. I grew up around my family’s factories and have worked across eight of them, and the limit is never the machines. It’s how fast a plant can decide and act,” said Satvik Kapoor, Co-founder and CEO of Morsa.
Early Deployment Reports Improvement in Task Completion
Morsa reported an improvement in operational efficiency during an initial commercial deployment at J4S, a glass manufacturing facility with 120 employees.
Integrated with the facility’s existing ERP software and operational WhatsApp groups, the platform tracked approximately 900 operational commitments over four weeks. During this period, the on-time task completion rate increased from 30% to 75%, according to the company.
Morsa is currently deployed across multiple manufacturing plants, supporting 212 personnel through 75 operational group chats. Its deployments also include a Tier-1 automotive supplier.
The company is positioning its platform around agentic manufacturing, where AI systems can monitor factory operations, make decisions and execute tasks with reduced manual coordination.
“Industry 4.0 connected factories; agentic manufacturing will make them autonomous. The next breakthrough is not going to be about smarter AI models. It is about building the infrastructure that lets agents understand the state of an entire factory, make decisions, execute them, and learn to run the factory themselves,” said Vedant Singh, Co-founder and CTO of Morsa.
Founders Bring Manufacturing and AI Experience
Before finalising the product architecture, Kapoor and Singh conducted more than 200 field interviews with factory owners, plant managers and shop-floor supervisors to understand operational challenges.
The founders initially connected through the technology community on X and collaborated at a Y Combinator hackathon in San Francisco, where they secured first place. They later worked on open-source software projects and participated in additional hackathons before deciding to build Morsa together.
Kapoor, 22, is a Computer Science graduate from the University of Michigan’s 2026 batch. He previously gained experience at Amazon, Perplexity and Y Combinator-backed startups. Having grown up around his family’s manufacturing businesses in Delhi, he also worked across eight factories and handled sales and operations for the family enterprise.
Singh, 19, is from Lucknow and leads the company’s technical development and AI agent architecture. He began programming at 13 and built a hospital-bed availability platform during the COVID-19 pandemic that served more than 500,000 users. He has also participated in several hackathons, securing around 11 wins, according to the company.
Based out of Delhi and San Francisco, the founding team is focused on developing AI systems that can connect factory communication, operational data and execution workflows.
With its latest funding, Morsa plans to expand its product capabilities and deployments as it looks to bring autonomous AI operations to manufacturing facilities.
-By: Aakriti Jaiswal
