QB MEN, a Jaipur-based direct-to-consumer (D2C) menswear brand, has raised an undisclosed amount in a pre-seed funding round led by early-stage investor BeyondSeed. The round also saw participation from Rajkot Ventures and Prajay Advisors.
Founded by Yash Bothra, the startup plans to use the fresh capital to strengthen its brand presence, focusing on storytelling, content creation, customer experience, retention marketing, community engagement and distribution.
QB MEN is targeting 100% year-on-year growth over the next 12 months. The company said the investment will primarily support brand-building initiatives rather than inventory financing.
Focus on printed menswear
QB MEN offers printed menswear, including shirts, kurtas, co-ord sets and jackets. The brand combines traditional Indian prints with contemporary silhouettes and positions itself in the accessible premium segment.
The company plans to expand its product portfolio with chinos, trousers, and clothing for kids and boys.
According to Bothra, the brand was founded to bring greater variety and self-expression to men’s fashion in India, where clothing options have traditionally relied on familiar colours and occasion-specific styles.
The startup follows a demand-led production model, launching original prints in limited batches before scaling designs based on customer response. This approach is intended to manage working capital, minimise unsold inventory and allow the brand to introduce new designs regularly.
Omnichannel and international presence
QB MEN sells through its own website and marketplaces such as Myntra and Jaypore. It also has a presence in select brick-and-mortar stores.
The brand ships to international markets, including the UAE, the UK and the US, with Dubai identified as its largest market outside India.
Commenting on the investment, Suraj Doshi, Head of Investments at BeyondSeed, said the firm backed QB MEN because of founder Yash Bothra’s understanding of customers and disciplined approach to building the business.
The funding comes as D2C fashion brands increasingly focus on building differentiated identities, strengthening customer relationships and expanding beyond online marketplaces.
-By: Aakriti Jaiswal
