Mumbai-based beauty, lifestyle and body care brand MoroMaa has raised Rs 1.5 crore from Aviral Bhatnagar of AJ VC for a 9% equity stake. The investment comes just months after the brand’s launch as it looks to build a distinct Moroccan beauty category in the Indian market.
Founded by Soundous Moufakir, MoroMaa was launched in June 2026 with a focus on bringing Moroccan beauty practices and ingredients to Indian consumers. The brand describes its approach as “M Beauty”, combining Moroccan beauty traditions with products designed for the Indian market.
MoroMaa sources its ingredients directly from Morocco and focuses on Moroccan beauty rituals and formulations. The company aims to introduce consumers in India to beauty practices rooted in Moroccan traditions while building a contemporary beauty and body care brand.
The latest funding follows the company’s initial months of operations. According to MoroMaa, two of its products sold out within the first two months of launch, indicating early consumer demand for its product offering.
The fresh capital will be used to expand MoroMaa’s product portfolio, strengthen distribution and increase its presence across India. The company also plans to invest in product development and build greater awareness around Moroccan beauty practices among Indian consumers.
Soundous Moufakir is the solo founder and CEO of MoroMaa and comes with a background spanning finance and entertainment. Through MoroMaa, she is building a beauty platform centred on Moroccan ingredients, traditions and practices.
With the new investment, MoroMaa plans to accelerate product development, expand its distribution network and strengthen brand awareness as it seeks to establish Moroccan beauty as a distinct category in India’s growing beauty and personal care market.
The funding gives the Mumbai-based startup additional capital to scale its operations and broaden its product range as it continues to build its presence in India’s competitive beauty and lifestyle ecosystem.
By: Sanya Sharma
