In a sector still heavily reliant on calls and WhatsApp for sourcing, Thread Factory is betting on technology to bring much-needed structure—and investors are taking note.
The fashion supply startup has raised ₹1.5 crore in a pre-seed round led by Aviral Bhatnagar at AJVC, marking an early vote of confidence in its vision to modernize India’s apparel supply ecosystem.
Founded by Vivek Solanki and Paras Jindal, Thread Factory is building a B2B platform that connects independent apparel retailers with manufacturers across the country. At its core, the startup is trying to solve a long-standing problem—unstructured sourcing that leads to poor demand visibility, inefficient procurement, and excess inventory.
Instead of relying on fragmented communication channels, retailers can browse designs and place orders directly through the platform. On the other side, manufacturers gain clearer demand signals, helping them plan production more efficiently.
It’s a simple shift, but one that could have far-reaching implications for an industry where inefficiencies are often baked into the system.
The startup plans to use the fresh capital to strengthen its technology stack, expand its team, and onboard more retailers and manufacturers—while continuing to build a data-driven backbone for the fashion supply chain.
Early traction suggests the model is resonating. Thread Factory has already reached an ARR of around ₹4 crore, with a 60% monthly repeat rate, and has onboarded over 40 manufacturers onto its platform.
The investment also reflects AJVC’s continued focus on backing early-stage startups tackling real-world inefficiencies. With a growing portfolio across sectors, the firm is steadily building a presence in India’s next wave of problem-solving ventures.
As India’s fashion ecosystem evolves, platforms like Thread Factory could play a key role in moving the industry from fragmented operations to a more connected, data-led future.
-By Muskan Dengra
