In a move that signals growing confidence in India’s AI-driven commerce ecosystem, Point AI, formerly known as Try ND Buy, has raised $5.3 million in a funding round led by Yali Capital.
For the Bengaluru-based startup, this funding marks a meaningful step toward transforming how e-commerce companies understand their customers and manage product returns, one of the most persistent challenges in online retail.
According to an Economic Times report, the fresh capital will be used to enhance Point AI’s product capabilities, expand customer acquisition, and strengthen its engineering and core operations.
Founded with a vision to make online shopping more intuitive and efficient, Point AI blends commerce data, consumer behavior signals, and supply-chain insights into its AI models. The platform helps brands and marketplaces optimize conversions, reduce returns, and personalize shopping experiences, bridging the long-standing gap between product discovery and decision-making.
In a market dominated by established players such as Criteo, Algonomy, and Fractal Analytics, Point AI is carving out a unique space with its commerce-specific intelligence focused on return optimization and dynamic pricing. The company now aims to partner with large retailers and marketplaces that face high-volume returns and complex product assortments.
As India’s e-commerce landscape evolves, Point AI’s journey represents a shift from transaction-driven growth to intelligence-driven experiences, where data and empathy together shape the future of online retail.
-By Muskan Dengra
