Mithila Foods, an FMCG startup focused on Bihar’s traditional food products, has raised ₹1.5 crore in seed funding from AJVC, the investment firm founded by venture capitalist Aviral Bhatnagar.
The fresh capital will be used to expand distribution, strengthen supply chains, and launch new product categories rooted in Bihar’s culinary heritage.
Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods offers staples like sattu, roasted chana, makhana, and katarni chuda, catering to both local consumers in Bihar and urban markets across India.
In less than five months, the company claims to have:
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Crossed ₹3 crore in annualised revenue
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Launched 20+ SKUs
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Served 25,000+ customers across 4,000 pin codes
Starting from a small warehouse in Dumka, Mithila Foods has expanded its reach nationwide, serving both migrant communities and urban buyers through Amazon, Flipkart, and offline retail stores in Tier I & II cities.
AJVC, which typically invests ₹1.5 crore for a 9% equity stake in pre-seed startups, has so far backed nine companies across AI, B2B, consumer brands, and consumer tech, with a focus on underserved regions like Assam and Jharkhand. Earlier this year, AJVC closed its ₹100 crore debut fund to support Indian startups at the pre-seed stage.
Speaking on the investment, the founders said the partnership with AJVC will help strengthen operations and bring Bihar’s authentic food heritage to a wider audience nationwide.
By: Arushi Agarwal
