Mumbai-based digital lending marketplace Finfinity has raised $2.4 million in a seed funding round led by the Mankind Pharma Promoter Family Office. The round also saw participation from Vi-John Group, along with investors including Sanjay Singhvi, Bavadeep Reddy, Malani Ventures (Sanjay Shah Family Office), Gurshant Singh Bhatia, Sunny Bhatia, Upkaran Singh Chawla, Harbir Dhingra, and employees of the company.
The startup plans to use the fresh funds to strengthen its technology platform, expand lender partnerships, scale distribution, and invest in customer acquisition and brand building.
Founded in 2023 by Pradeep Chauhan, Mohit Jain, and Vijay Kadam, Finfinity helps users compare loan options across multiple lenders, enabling them to find better interest rates and make informed borrowing decisions. At the same time, it allows lenders to connect with more relevant and high-quality customers.
Finfinity focuses on offering a transparent and personalised borrowing experience, supported by strong integrations with banks and NBFCs. These integrations allow real-time data sharing, improved risk assessment, and quicker loan approvals.
Looking ahead, the company aims to reach 10 million users over the next 18 to 24 months. It also plans to expand into more lending categories while strengthening its position in the mortgage segment.
In addition, Finfinity is working on building embedded lending solutions, where credit options are integrated directly into customer journeys through partnerships, making access to loans more seamless.
With a focus on AI-driven recommendations and real-time insights, the company is positioning itself as a platform that simplifies borrowing and improves overall financial decision-making for users.
-By Shivani Solanki
