Bengaluru-based toy manufacturing startup BIDSO has raised Rs 63 crore (around $6.7 million) in a Series A funding round led by Blume Ventures. The round includes Rs 51 crore in equity and Rs 12 crore in venture debt. Existing investors Peer Capital and Sadev Capital also participated, while the debt component was provided by Alteria Capital.
The company had earlier raised $1.5 million in August 2023, including $1.2 million in a seed round led by Peer Capital and $300,000 in a pre-seed round from DeVC and several angel investors.
Founded in 2022 by Ashwin Jain and Rahul Agarwal, BIDSO operates as a design-led manufacturing platform that helps consumer brands create and produce customised products at scale. Its platform covers the entire value chain, from product design and engineering to licensing and manufacturing, helping brands bring products to market faster.
The fresh capital will be used to strengthen product design and manufacturing capabilities, expand production capacity, and grow its product portfolio.
Over the past year, BIDSO has seen strong growth, driven by partnerships with global toy brands. The company has also secured licenses for well-known characters such as Peppa Pig, Harry Potter, Transformers, and NASA, allowing it to develop licensed product lines for its partners.
This momentum has helped the startup more than double its revenue, which rose to Rs 41.25 crore in FY25 from Rs 7.52 crore in FY24. However, losses also increased slightly to Rs 6.44 crore from Rs 5.67 crore during the same period.
While currently focused on the toys segment, BIDSO plans to expand into adjacent consumer product categories, leveraging its existing design and manufacturing strengths.
The company also aims to contribute to the Make in India initiative by boosting demand for Indian manufacturing and improving efficiency across supply chains through its network of SME partners.
With fresh funding and growing industry traction, BIDSO is positioning itself as a key player in India’s evolving manufacturing ecosystem.
