Wingify, the parent company of experimentation and conversion optimization platform VWO, has acquired AI-powered user insights startup Blitzllama in an all-cash transaction for an undisclosed amount. The acquisition strengthens Wingify’s push to deepen product intelligence capabilities within its SaaS ecosystem.
Founded in 2021, Blitzllama enables product and growth teams to collect and analyze real-time user feedback. Its platform allows businesses to capture in-product responses, aggregate qualitative insights from surveys and customer support interactions, and leverage AI models to summarise sentiment and recurring themes across large datasets.
Following the acquisition, Blitzllama’s technology will be fully integrated into the VWO platform. Wingify stated that existing Blitzllama customers will be migrated to VWO, with continued access to historical data and ongoing customer support.
The integration is expected to help enterprises connect behavioural experimentation data with direct user feedback, enabling teams to understand not only what users do, but also why they behave a certain way—bridging a critical gap in experimentation-led growth strategies.
Blitzllama was part of Y Combinator’s Winter 2022 batch and had raised early-stage funding from 2am VC and other SaaS-focused investors. The startup worked with several digital-first companies, particularly across fintech and retail sectors.
The acquisition comes as Wingify continues to scale its global SaaS footprint. The company recently reported that its annual recurring revenue (ARR) is nearing $60 million (₹540 crore), largely driven by enterprise customers outside India.
The development follows Wingify’s acquisition by Singapore-based private equity firm Everstone nearly a year ago. While the full impact of the Everstone deal is expected to become clearer with the company’s FY26 financials, Wingify reported a more than 60% decline in profits in FY25, primarily due to an 88% rise in employee benefit costs. Despite this, revenue grew 34% year-on-year to ₹386 crore in the last fiscal.
By: Arushi Agarwal
