Nivasa Finance, a secured credit distribution startup, has raised $3 million (approximately ₹25 crore) in a seed funding round as it aims to bridge the credit gap for underserved borrowers in India’s non-metro markets.
The investment round was led by Prime Venture Partners, with participation from Blume Ventures, Whiteboard Capital, and a select group of prominent angel investors.
The freshly infused capital will be deployed to accelerate Nivasa’s geographical expansion, strengthen its proprietary distribution network, and deepen its integrations with institutional lenders. Additionally, the company is evaluating regulatory pathways to secure its own Non-Banking Financial Company (NBFC) license to scale operations further.
Targeting the Underserved Multi-Trillion Credit Market
Founded in 2025 by industry veterans Samit Shetty and Hitesh Saraf, Nivasa Finance operates a specialized distribution and fulfillment platform focused on affordable housing loans and loans against property (LAP).
The startup primarily targets self-employed individuals, gig workers, and micro-business owners in Tier-2 and Tier-3 cities—segments that traditional banking infrastructure frequently overlooks due to informal income documentation.
To solve this, Nivasa employs a hybrid “phygital” delivery model. The platform pairs technology-driven workflows for risk assessment and lender matching with robust, on-the-ground field operations to manage physical documentation and localized verification.
Early Traction and Growth Trajectory
“Our mission is to streamline the entire loan lifecycle—from initial assessment and documentation to lender matching and final disbursal—making secured credit accessible to those who need it most,” the company noted regarding its operational framework.
Operating out of its Bengaluru headquarters, the startup has already established partnerships with over 10 institutional lenders, spanning commercial banks, small finance banks, housing finance companies, and NBFCs.
While still in its early growth phase, Nivasa has already facilitated loans worth over ₹20 crore, establishing a strong initial footprint across the Mysore and Mandya regions of Karnataka. The new funding is expected to anchor its expansion into new clusters across Southern India in the coming quarters.
By: Sandhya Bharti
