P-Tal Secures $3 Million to Expand Global Footprint for Handcrafted Metalware

P-Tal (Punjab Thathera Art Legacy), a premium kitchenware brand reviving India’s traditional craft of hand-forged copper, brass, and bronze utensils, has raised $3 million in a fresh funding round. The round was co-led by VC Grid and Rainmatter, the investment initiative founded by Zerodha’s Nithin Kamath, with participation from Connecticut Innovations, Anicut Capital, Zeropearl VC, and several angel investors.

The company plans to deploy the new funds toward expanding its international business, which already contributes nearly 60% of revenue. With a stronger presence in the US, P-Tal is now looking to enter Europe, the UK, and the Middle East, while also building R&D capabilities to design region-specific product lines.

Founded by Aditya Agrawal (CEO), P-Tal is reimagining heritage Indian kitchenware for modern households. Its product range includes cookware, dinnerware, serveware, and daily-use essentials starting at ₹1,500. All items are handcrafted by more than 110 artisan families across Jandiala Guru, Amritsar and Jagadhri, Harayana , combining cultural legacy with contemporary design.

The brand distributes through its D2C website, e-commerce and quick-commerce platforms, and two offline outlets in India.

Previously, P-Tal raised around $550,000 in 2023 in a round led by Titan Capital, taking its total funding to $3.6 million. The company also gained visibility on Shark Tank India (Season 3), where it secured ₹1 crore from Aman Gupta, Anupam Mittal, Amit Jain, Namita Thapar, and Vineeta Singh.

With global consumers increasingly seeking authentic, sustainable, and artisanal products, P-Tal is positioning itself as India’s cultural ambassador in premium kitchenware.

By: Arushi Agarwal

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Indian Startup Times

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