Myles (Mylescars) is a New Delhi-based self-drive car rental and car subscription brand in India, owned by the car rental company Carzonrent.

This Startup Deep Dive explains what Myles does, how it makes money, who backs it, how it compares with rivals and what could go wrong, using publicly available information. It is educational and not investment advice. Last updated: October 2026.

Myles in Brief

• What it is: Myles is an Indian Self-drive car rental and subscription company based in New Delhi.
• Who it serves: businesses, institutions, consumers, learners and public-sector buyers.
• Rents self-drive cars to urban consumers by the hour, day and longer tenures as an alternative to owning a car.
• Offers car subscriptions covering new and pre-owned vehicles, with maintenance, insurance and roadside assistance included.
• Runs as a technology platform matching car owners or fleet operators with car users.
• Funding: Not disclosed in public sources reviewed.

Myles Quick Facts

Figures marked “reported” come from published reports and may differ between sources; “Not disclosed” means no reliable public figure was found.

What Is Myles?

Myles operates in the Self-drive car rental and subscription space in India. Understanding a company like this starts with three questions: who is the customer, what painful problem is being solved, and why the solution is better than the alternatives. The sections below apply that lens to Myles.

• Rents self-drive cars to urban consumers by the hour, day and longer tenures as an alternative to owning a car.
• Offers car subscriptions covering new and pre-owned vehicles, with maintenance, insurance and roadside assistance included.
• Runs as a technology platform matching car owners or fleet operators with car users.
• Operated in 21 or more Indian cities including Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Goa and Jaipur.

The Origin Story of Myles

Every company starts from a noticed gap and a team willing to commit to closing it. Strong origin stories are specific: a clear problem, a founding team with relevant skills, and an early product that real customers could test. Founder-market fit, meaning the team’s lived experience or technical depth in the domain, tends to predict how fast a young company learns.

• Founders: Sakshi Vij.
• Myles is a brand of Carzonrent India, which was founded by Rajiv Kumar Vij in 2000; figures and ownership for the parent are the parent's, not Myles's.
• Sakshi Vij, who joined Carzonrent in 2007 in marketing, launched Myles in November 2013 in New Delhi (one profile gives 1 January 2013; reports differ).
• It started with 14 cars in 3 cities, with the idea that owners can earn from cars that would otherwise sit idle.

Key Milestones and Challenges

No startup grows in a straight line. Early years usually involve slow adoption, product rewrites, hiring mistakes and funding gaps. In the Self-drive car rental and subscription sector the common turning points are a first paying customer, a regulatory approval, a successful product demonstration or a funding round that lets the team invest ahead of demand. How a team responds to setbacks says more about resilience than any single headline.

• November 2013: launched in New Delhi.
• March 2016: operated more than 1,000 cars across 23 cities.
• January 2019: strategic partnership with MG Motor India.
• August 2020: tie-up with Maruti Suzuki India to offer its cars on subscription.
• October 2020: tie-up with Toyota Motors India for subscription offerings.

Myles Funding and Investors

Funding history shows how much outside confidence a company has attracted and how long it can operate before needing more capital. Figures below are reported and may differ between sources; valuation figures are estimates unless the company has confirmed them.

• Carzonrent reportedly planned to invest Rs 133 crore in Myles; no round-by-round funding, investors or valuation were found.

How Does Myles Make Money? (Business Model)

A business model describes who pays, how often and how much it costs to serve them. Strong models show repeat usage, improving margins with scale and acquisition channels that do not depend only on paid spend. Weak models show one-off sales, rising costs and growth that stops when spending stops. For companies selling to businesses, institutions, consumers, learners and public-sector buyers, sales cycles and contract size matter as much as headline growth.

• Technology platform connecting fleet operators or car owners with renters; Myles does not need to own all vehicles.
• Earns from rental and subscription fees on new and pre-owned cars across different tenures.
• Bundles maintenance, insurance and roadside assistance into subscription plans.

The Numbers: Myles Financials

Financial figures show whether growth is turning into a self-sustaining business. Small and private companies often disclose little, so any number below is included only if it was found in public reporting.

• Audited revenue, profit and loss figures for Myles were not available in the public sources reviewed.
• Readers can check the company’s filings with the Registrar of Companies for the latest financial statements.

Market Opportunity for Myles

Market size is easy to exaggerate, so a useful approach separates the total market from the portion a company can realistically reach with its current product and distribution. The main forces behind demand in this sector are rising digital adoption, cloud and mobile penetration, growing enterprise technology spending, government digitisation programmes and a deep pool of engineering talent. Each of these widens the opportunity, but capital efficiency and execution decide who captures it.

• India's self-drive and car subscription market targets urban consumers who want access to a car without long-term ownership.
• The founder frames the opportunity as easing urban congestion and car ownership costs.

Technology and Product at Myles

Technology is rarely the whole moat, but it drives speed, cost and customer experience. A practical way to assess it is to separate the capability the company controls from the commodity infrastructure it rents. In this sector the important factors are product quality, data and integration depth, security, scalability and the speed of shipping improvements.

• App and web platform for booking, matching owners with renters, and managing fleet availability.

Team and Culture at Myles

Teams are the most important and least measurable asset of a young company. Look at how complementary the founders’ skills are, how deep the second layer of leadership is, and how the company hires and retains specialists. Culture shows up in small repeated behaviours: how quickly bad news travels upward and whether commitments to customers are kept.

• Sakshi Vij is named as founder.
• Amrish Bhargava was reported as appointed CEO of Myles Automotive Technologies.

Myles Competitors: Competitive Landscape

A fair competitive analysis names direct rivals, adjacent players who could move into the space, and the customer’s default alternative. Durable advantages include proprietary data or technology, licences and approvals, brand trust, switching costs and cost leadership.

Risks and Challenges for Myles

• Dependence on parent company Carzonrent for capital and fleet.
• Intense competition from Zoomcar, Revv and others.
• No audited financials found publicly, so profitability is unclear.
• Competition: low barriers to entry and well-funded rivals can compress pricing and slow growth.
• Funding risk: technology businesses often burn cash before reaching profit and depend on investor appetite.

Risk is not a reason to avoid a company; it is a reason to price it correctly and to monitor the right indicators over time. Regulation in this sector is shaped by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.

Myles Growth Outlook: What to Watch

• Subscription tie-ups with Maruti Suzuki, Toyota and MG suggest a push toward OEM-backed subscription offerings.
• No current financial guidance was found.
• Key indicators: recurring revenue, customer retention, gross margin, customer acquisition cost and runway.
• Funding position: Whether Myles can reach its next milestone before needing new capital.
• Regulation: Changes from data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.

Industry Context: Where Myles Fits

India's technology startup ecosystem is one of the largest in the world, supported by cheap data, a large base of smartphone users, digital public infrastructure and a deep engineering talent pool. Companies now build for education, software, mobility, logistics, agriculture, defence, media and more, selling both to Indian customers and abroad.

Durable technology companies usually combine a clear customer problem with repeatable distribution and disciplined unit economics. Growth funded only by spending tends to fade, while products that customers keep using and paying for build compounding advantages.

For readers new to this field, a useful habit is to separate announcements from evidence. A plan, a partnership or a funding headline describes intent, while a delivered product, a paying customer or an audited financial statement describes results. Comparing the two over time shows how reliably a company turns promises into outcomes.

Bull Case and Bear Case for Myles

An investment thesis is a short, testable statement of why a company could become far more valuable, together with what evidence would prove it wrong. The points below are general to this sector and are not forecasts for Myles.

Bull case

• A large and growing base of digital users and businesses expands the addressable market.
• Recurring revenue and strong retention can compound growth.
• Selling into global markets widens the opportunity beyond India.

Bear case

• Heavy competition can compress pricing and margins.
• Dependence on external funding can force painful cost cuts.
• Regulation or platform changes can disrupt a product quickly.

Lessons Founders and Investors Can Take from Myles

Studying a company in the Self-drive car rental and subscription space offers lessons that go beyond any single firm. The points below are general lessons for the sector and are not claims about Myles.

• Solving a clear, frequent customer problem matters more than adding features.
• Retention and repeat usage are better health signals than sign-ups.
• Disciplined spending extends runway and keeps options open when funding tightens.
• Distribution, not just product quality, decides who wins in crowded markets.
• Building trust through data protection and reliability is part of the product.

How to Evaluate Myles as a Startup

• Customer clarity: Can Myles name its customer and the problem it solves in one sentence?
• Evidence of demand: Look for repeat customers, signed contracts or measurable usage rather than announcements alone.
• Economics: Check whether margins improve as volume grows.
• Execution: Compare announced timelines with what has actually been delivered.
• Funding runway: Estimate how long current capital lasts at the present spending rate.
• Regulatory standing: Confirm required approvals are in place.
• Customer concentration: Check whether a few customers account for most of the revenue.
• Management depth: Look for experienced leaders beyond the founders and a stable core team.

The Takeaway

Myles is part of India’s growing Self-drive car rental and subscription ecosystem. The useful lesson from studying it is the discipline of asking structured questions about customers, economics, advantage and resilience. Companies that answer them well, repeatedly and under pressure are the ones that endure. Readers should treat any single report, ranking or funding headline as one input among many, and should re-check key facts against recent company announcements. Because public information on young companies is often limited, patience in verifying claims is part of good analysis. Public sources can also describe the same company in different ways, so it is worth checking dates, definitions and whether a figure refers to revenue, total income or transaction value, and whether it covers one entity or a wider group, before drawing conclusions. Small differences in rounding, currency conversion or reporting periods can also change how a figure reads. Comparing the same figure across several recent reports helps show whether it is stable or has changed over time. This article is educational and is not investment advice.

• Clear customers and repeat demand matter more than announcements.
• Regulation and capital needs shape how fast a startup in this sector can grow.
• Track a few leading indicators over time rather than one headline metric.

Myles FAQs: Frequently Asked Questions

What is Myles?

Myles (Mylescars) is a New Delhi-based self-drive car rental and car subscription brand in India, owned by the car rental company Carzonrent. It is profiled in the Startup Deep Dive series, which explains business model, funding, competitors and risks.

Who founded Myles?

Myles was founded by Sakshi Vij, and the company reports a founding year of 2013.

How much funding has Myles raised?

No reliable total funding figure is disclosed in the public sources reviewed. Funding figures are reported and may differ between sources, so readers should check the latest company announcements.

How does Myles make money?

Myles earns revenue from its Self-drive car rental and subscription products and services sold to businesses, institutions, consumers, learners and public-sector buyers. The exact revenue mix is described in the business model section and is not fully disclosed publicly.

Who are the competitors of Myles?

Reported rivals include Zoomcar, Revv, Carbar, Drivezy. See the competitor comparison above for how they differ.

What are the main risks for Myles?

Main risks include competition: low barriers to entry and well-funded rivals can compress pricing and slow growth, funding and capital needs, competition and regulation by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules. This is educational content, not investment advice.

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Source

Source: Publicly available data, published reports, industry research, and other credible sources.