Dailyobjects is a Gurugram-based design-led D2C brand selling phone and laptop cases, bags, wallets, charging products and workspace essentials.

This Startup Deep Dive explains what Dailyobjects does, how it makes money, who backs it, how it compares with rivals and what could go wrong, using publicly available information. It is educational and not investment advice. Last updated: October 2026.

Dailyobjects in Brief

• What it is: Dailyobjects is an Indian D2C lifestyle and tech accessories company based in Gurugram, Haryana.
• Who it serves: online shoppers, retail customers, marketplaces and distribution partners.
• Sells phone cases, laptop sleeves, bags, wallets, charging solutions and stationery; corporate gifting is a newer line.
• Sells through its own site, marketplaces and Nykaa, Myntra and Amazon, and is expanding into airport retail and premium Apple reseller stores.
• Plans 150 exclusive brand outlets across India over five years.
• Funding: About USD 14.5M before the Series C (one report); Series C of Rs 332 crore adds primary and secondary capital.

Dailyobjects Quick Facts

Figures marked “reported” come from published reports and may differ between sources; “Not disclosed” means no reliable public figure was found.

What Is Dailyobjects?

Dailyobjects operates in the D2C lifestyle and tech accessories space in India. Understanding a company like this starts with three questions: who is the customer, what painful problem is being solved, and why the solution is better than the alternatives. The sections below apply that lens to Dailyobjects.

• Sells phone cases, laptop sleeves, bags, wallets, charging solutions and stationery; corporate gifting is a newer line.
• Sells through its own site, marketplaces and Nykaa, Myntra and Amazon, and is expanding into airport retail and premium Apple reseller stores.
• Plans 150 exclusive brand outlets across India over five years.

The Origin Story of Dailyobjects

Every company starts from a noticed gap and a team willing to commit to closing it. Strong origin stories are specific: a clear problem, a founding team with relevant skills, and an early product that real customers could test. Founder-market fit, meaning the team’s lived experience or technical depth in the domain, tends to predict how fast a young company learns.

• Founders: Pankaj Garg, Saurav Adlakha.
• Founded by Pankaj Garg (CEO) and Saurav Adlakha (COO), who earlier founded Lootspot in 2010 to sell cameras and mobile accessories.
• Phone cases drove its early growth.

Key Milestones and Challenges

No startup grows in a straight line. Early years usually involve slow adoption, product rewrites, hiring mistakes and funding gaps. In the D2C lifestyle and tech accessories sector the common turning points are a first paying customer, a regulatory approval, a successful product demonstration or a funding round that lets the team invest ahead of demand. How a team responds to setbacks says more about resilience than any single headline.

• 2010: founders start Lootspot.
• 2012: DailyObjects founded.
• May 2024 (one report; another says September 2024): USD 10 million Series B led by 360 One.
• October 2026: Rs 332 crore Series C at about Rs 1,050 crore valuation; early backer Roots Ventures partly exits at 18x.

Dailyobjects Funding and Investors

Funding history shows how much outside confidence a company has attracted and how long it can operate before needing more capital. Figures below are reported and may differ between sources; valuation figures are estimates unless the company has confirmed them.

• Earlier round: Rs 72 crore from 360 One Ventures at Rs 382 crore post-money (date unclear).
• Series B: USD 10 million led by 360 One, 2024.
• Series C: Rs 332 crore, October 2026, led by Xponentia Capital, Anicut Capital and Axiom Asia; Roots Ventures, 360 One and Trifecta Capital remain shareholders.

How Does Dailyobjects Make Money? (Business Model)

A business model describes who pays, how often and how much it costs to serve them. Strong models show repeat usage, improving margins with scale and acquisition channels that do not depend only on paid spend. Weak models show one-off sales, rising costs and growth that stops when spending stops. For companies selling to online shoppers, retail customers, marketplaces and distribution partners, sales cycles and contract size matter as much as headline growth.

• D2C brand with own and third-party channels, shifting to exclusive stores.
• Product sales were 99.6 percent of FY25 revenue.

The Numbers: Dailyobjects Financials

Financial figures show whether growth is turning into a self-sustaining business. Small and private companies often disclose little, so any number below is included only if it was found in public reporting.

• FY24: revenue Rs 84 crore; net loss reports differ, Rs 3.92 crore (excluding a Rs 6.14 crore exceptional item) to Rs 10 crore.
• FY25: revenue from operations Rs 110 crore (up 31 percent), expenses Rs 124.5 crore, net loss about Rs 16 crore.
• FY26 target: revenue Rs 220 to 244 crore and EBITDA profitability.

Market Opportunity for Dailyobjects

Market size is easy to exaggerate, so a useful approach separates the total market from the portion a company can realistically reach with its current product and distribution. The main forces behind demand in this sector are rising internet and smartphone use, growing online retail, digital payments, quick commerce and a younger consumer base that is open to new brands. Each of these widens the opportunity, but capital efficiency and execution decide who captures it.

• Indian tech accessories and lifestyle products, with a long-term goal of a Rs 1,000 crore business.

Technology and Product at Dailyobjects

Technology is rarely the whole moat, but it drives speed, cost and customer experience. A practical way to assess it is to separate the capability the company controls from the commodity infrastructure it rents. In this sector the important factors are supply-chain reliability, brand trust, product quality, data on customer behaviour and the efficiency of fulfilment.

• Product and R&D capability investment planned from Series C funds.

Team and Culture at Dailyobjects

Teams are the most important and least measurable asset of a young company. Look at how complementary the founders’ skills are, how deep the second layer of leadership is, and how the company hires and retains specialists. Culture shows up in small repeated behaviours: how quickly bad news travels upward and whether commitments to customers are kept.

• Pankaj Garg, co-founder and CEO; Saurav Adlakha, co-founder and COO.

Dailyobjects Competitors: Competitive Landscape

A fair competitive analysis names direct rivals, adjacent players who could move into the space, and the customer’s default alternative. Durable advantages include proprietary data or technology, licences and approvals, brand trust, switching costs and cost leadership.

Risks and Challenges for Dailyobjects

• Widening net loss in FY25.
• Offline expansion of 150 stores is capital-heavy.
• Competition from global accessory brands.
• Competition: low barriers to entry and large marketplaces make it hard for a brand to stay differentiated.
• Customer acquisition cost: paid marketing can become expensive and erode margins as a brand scales.

Risk is not a reason to avoid a company; it is a reason to price it correctly and to monitor the right indicators over time. Regulation in this sector is shaped by consumer protection rules, FSSAI and BIS standards where relevant, the Legal Metrology rules and e-commerce regulations.

Dailyobjects Growth Outlook: What to Watch

• Plans retail expansion, R&D and exploring international markets; aims for EBITDA profitability and a Rs 1,000 crore business.
• Key indicators: repeat purchase rate, average order value, gross margin, contribution margin and customer acquisition cost.
• Funding position: Whether Dailyobjects can reach its next milestone before needing new capital.
• Regulation: Changes from consumer protection rules, FSSAI and BIS standards where relevant, the Legal Metrology rules and e-commerce regulations.

Industry Context: Where Dailyobjects Fits

India's consumer market is large, young and increasingly online. Rising smartphone and internet use, digital payments and faster delivery have helped direct-to-consumer brands, marketplaces and quick-commerce platforms reach customers who once relied on local shops. Established companies, marketplaces and new brands now compete for the same shoppers.

Success in consumer businesses usually depends on a clear brand promise, repeat customers and healthy unit economics, not on sales volume alone. Companies that control quality, understand customer needs and manage marketing costs tend to build more durable brands than those that grow mainly by discounting.

For readers new to this field, a useful habit is to separate announcements from evidence. A plan, a partnership or a funding headline describes intent, while a delivered product, a paying customer or an audited financial statement describes results. Comparing the two over time shows how reliably a company turns promises into outcomes.

Bull Case and Bear Case for Dailyobjects

An investment thesis is a short, testable statement of why a company could become far more valuable, together with what evidence would prove it wrong. The points below are general to this sector and are not forecasts for Dailyobjects.

Bull case

• A growing base of online shoppers expands the potential market.
• Strong brands can earn repeat purchases and pricing power.
• Distribution through marketplaces, quick commerce and stores widens reach.

Bear case

• Heavy competition and discounting can hurt margins.
• Rising marketing costs can slow profitable growth.
• Supply-chain or quality problems can quickly damage trust.

Lessons Founders and Investors Can Take from Dailyobjects

Studying a company in the D2C lifestyle and tech accessories space offers lessons that go beyond any single firm. The points below are general lessons for the sector and are not claims about Dailyobjects.

• A clear brand identity and consistent product quality matter more than short-term sales spikes.
• Repeat customers lower acquisition costs and make growth more profitable.
• Controlling the supply chain helps protect quality and margins as volumes grow.
• Selling across several channels, such as own website, marketplaces, quick commerce and stores, reduces dependence on one platform.
• Healthy contribution margins are a better sign of progress than revenue growth alone.

How to Evaluate Dailyobjects as a Startup

• Customer clarity: Can Dailyobjects name its customer and the problem it solves in one sentence?
• Evidence of demand: Look for repeat customers, signed contracts or measurable usage rather than announcements alone.
• Economics: Check whether margins improve as volume grows.
• Execution: Compare announced timelines with what has actually been delivered.
• Funding runway: Estimate how long current capital lasts at the present spending rate.
• Regulatory standing: Confirm required approvals are in place.
• Customer concentration: Check whether a few customers account for most of the revenue.
• Management depth: Look for experienced leaders beyond the founders and a stable core team.

The Takeaway

Dailyobjects is part of India’s growing D2C lifestyle and tech accessories ecosystem. The useful lesson from studying it is the discipline of asking structured questions about customers, economics, advantage and resilience. Companies that answer them well, repeatedly and under pressure are the ones that endure. Readers should treat any single report, ranking or funding headline as one input among many, and should re-check key facts against recent company announcements. Because public information on young companies is often limited, patience in verifying claims is part of good analysis. Public sources can also describe the same company in different ways, so it is worth checking dates, definitions and whether a figure refers to revenue, total income or transaction value, and whether it covers one entity or a wider group, before drawing conclusions. Small differences in rounding, currency conversion or reporting periods can also change how a figure reads. Comparing the same figure across several recent reports helps show whether it is stable or has changed over time. This article is educational and is not investment advice.

• Clear customers and repeat demand matter more than announcements.
• Regulation and capital needs shape how fast a startup in this sector can grow.
• Track a few leading indicators over time rather than one headline metric.

Dailyobjects FAQs: Frequently Asked Questions

What is Dailyobjects?

DailyObjects is a Gurugram-based design-led D2C brand selling phone and laptop cases, bags, wallets, charging products and workspace essentials. It is profiled in the Startup Deep Dive series, which explains business model, funding, competitors and risks.

Who founded Dailyobjects?

Dailyobjects was founded by Pankaj Garg, Saurav Adlakha, and the company reports a founding year of 2012 (sources range 2011 to 2013).

How much funding has Dailyobjects raised?

About USD 14.5M before the Series C (one report); Series C of Rs 332 crore adds primary and secondary capital. Funding figures are reported and may differ between sources, so readers should check the latest company announcements.

How does Dailyobjects make money?

Dailyobjects earns revenue from its D2C lifestyle and tech accessories products and services sold to online shoppers, retail customers, marketplaces and distribution partners. The exact revenue mix is described in the business model section and is not fully disclosed publicly.

Who are the competitors of Dailyobjects?

Reported rivals include The Souled Store, Chumbak, Casetify, Spigen. See the competitor comparison above for how they differ.

What are the main risks for Dailyobjects?

Main risks include competition: low barriers to entry and large marketplaces make it hard for a brand to stay differentiated, funding and capital needs, competition and regulation by consumer protection rules, FSSAI and BIS standards where relevant, the Legal Metrology rules and e-commerce regulations. This is educational content, not investment advice.

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Source

Source: Publicly available data, published reports, industry research, and other credible sources.