India’s leading ultra-fast fashion brand Libas, has unveiled its latest offering, Gerua – a dedicated AI-powered workwear brand designed for the modern working woman. At the heart of this launch is actor Anya Singh, who fronts the campaign as the face of the brand.
Bringing together fashion, functionality, and technology, Gerua marks Libas’ entry into the evolving workwear space, with collections crafted using AI-powered insights to better understand the needs of today’s young professionals.
The launch is amplified through a series of brand films titled “Outfit Sahi Toh Sab Sahi,” featuring Anya Singh in relatable workplace moments from everyday office dynamics to unpredictable situations, showcasing how the right outfit can instantly boost confidence and presence.
Speaking about the campaign, Nisha Khatri, Head of Marketing, Libas said, “As more young professionals enter the workforce, workwear expectations are evolving quickly. Gerua is our response to this shift, combining data-driven insights with contemporary design. With ‘Outfit Sahi Toh Sab Sahi’, we wanted to reflect everyday workplace moments where the right outfit can subtly influence confidence. Anya felt like the perfect fit for the campaign because her personality and presence resonate strongly with the new generation of professionals.”
Sharing her excitement, actor Anya Singh said, “It was genuinely exciting bringing this campaign to life and being associated with Gerua. The brand feels incredibly fresh and perfectly in sync with the energy of young professionals today. The collection is designed to make everyday dressing effortless, while still helping you look confident, polished and put together.”
Gerua is now available on the official Libas website, in the app, and across ecommerce platforms.
About the Brand:
About Gerua: Gerua, a sub-brand from Libas- India’s leading ultra-fast fashion brand-is a contemporary workwear label designed for young, modern working women seeking effortless, everyday dressing. Built on the pillars of comfort, versatility, and elevated design, Gerua offers hassle-free outfits that enable women to look confident, stylish, and work-ready without overthinking their wardrobe. Positioned as an accessible yet premium offering, the brand focuses on agile, multi-use workwear across shirts, kurta sets, and suits, crafted in breathable cotton-blend fabrics for all-day comfort and ease of movement. Designed for professionals at the start of their careers, Gerua brings together smart silhouettes and functional design for seamless transitions from desk to after-hours.
