Wealthy.in, India’s leading wealth-tech platform for mutual fund distributors (MFDs) and wealth management professionals, has secured ₹130 crore in a Series B funding round led by Bertelsmann India Investments. The round also saw participation from Alphawave Global, Shepherd’s Hill, and several prominent tech entrepreneurs.

Founded by Aditya Agarwal and Prashant Gupta, alumni of IIT–IIM, Wealthy.in has rapidly scaled its presence across India. The platform now processes ₹300+ crore in monthly transactions, supports over 6,000 mutual fund distributors, and serves 100,000+ clients across 1,000+ towns. Wealthy.in has also become India’s second-largest MFD recruiter, onboarding more than 350 distributors every month. The platform currently manages client assets worth ₹5,000 crore.

The company’s Series A was led by Alphawave Global in 2022, and in just three years, Wealthy’s AUM has grown from ₹200 crore to ₹5,000 crore, highlighting its strong market adoption. With 20 offices across major Indian cities and a 250+ member team, Wealthy.in is positioning itself as the digital backbone for independent financial advisors.

Solving India’s “Advice Gap” with AI-Powered Wealth Infrastructure

India’s mutual fund industry has grown exponentially, with total AUM now at ₹75 lakh crore and expected to cross ₹200 lakh crore by FY29. Meanwhile, the number of MFDs has doubled to 2 lakh in five years, becoming the core drivers of India’s retail wealth ecosystem.

However, most MFDs still lack digital tools, insights, and tech infrastructure—spending nearly 70% of their time on manual processes such as KYC and compliance.

Aditya Agarwal, Co-founder, Wealthy.in, said:
“India has a fundamental advice gap because we simply do not have enough advisors—and those who exist lack the tools needed to scale. Our India-first, mobile-first platform empowers MFDs with AI-driven workflows that combine human trust with tech-driven precision. This is how we bridge the gap and democratize wealth management for millions.”

RBI data shows that equity mutual funds drew ₹4.66 lakh crore in net inflows in FY25—seven times higher than five years ago—signalling rapid financialization of household savings.

Building India’s Next Generation of Wealth Entrepreneurs

Co-founder Prashant Gupta highlighted that more finance professionals, ex-bankers, and RMs are leaving traditional roles to build independent wealth practices.
“We aim to unlock a new generation of wealth entrepreneurs across India. Wealthy provides everything—technology, research, product access, and infrastructure—to help MFDs build scalable, independent businesses,” he said.

Wealthy.in currently offers access to 200+ financial institutions, covering mutual funds, stocks, PMS, AIFs, fixed income, and insurance.

Investor Confidence in Wealthy’s Mission

Rohit Sood, Partner at Bertelsmann India Investments, said Wealthy will play a crucial role in expanding India’s equity participation.
“Less than 15% of Indian households invest in equities. As India transitions to a developed economy, this number will move toward 60%. Wealthy is enabling this shift by providing cutting-edge technology and multi-product access to MFDs nationwide.”

AI-Powered Features Transforming Wealth Advisory

Wealthy’s platform empowers distributors with powerful digital infrastructure including:

• AI-Powered Advisory Workflows — real-time alerts, portfolio insights, risk tracking, and proactive engagement

• AI-enabled onboarding — Instant KYC and investment initiation within two minutes

• Enterprise-grade distributor tools — customized websites, branded apps, and professional marketing kits

• Advanced analytics — client behaviour insights, business dashboards, performance metrics

  By: Arushi Agarwal