In a significant push towards digitising India’s post-harvest agriculture ecosystem, agri-finance startup ONO has raised $1.2 million in a pre-Series A funding round led by Aeravti Ventures. The round also witnessed participation from Angels and Tremis Capital.
This marks Aeravti Ventures’ second investment in the company, having previously backed ONO during its seed stage, signalling continued investor confidence in the startup’s long-term vision for India’s agricultural supply chain ecosystem.
Founded by Rama Rao Kancharapu and David Pokuri, ONO is building a data and AI-led platform focused on solving some of the most pressing challenges in post-harvest agriculture trade and financing for Agri-SMEs.
The startup’s platform connects farmers, traders, transporters, and buyers through market intelligence, pricing insights, logistics support, and access to formal credit systems. By combining technology with supply chain visibility, ONO aims to make agricultural trade more efficient, transparent, and financially accessible for small and medium stakeholders operating in rural markets.
The newly raised capital will be utilised to further strengthen the company’s technology infrastructure, expand its presence into newer markets, and deepen its lending ecosystem.
Over the years, ONO has steadily expanded its footprint across India’s agricultural belt. The company currently operates in 12 states and more than 125 districts, serving over 1.3 lakh participants within the agriculture ecosystem. It also claims to have built a base of more than 2,000 paid subscribers while facilitating payouts exceeding Rs 200 crore.
In another notable milestone, the startup says it has enabled the movement of over 25,000 metric tonnes of produce through long-distance agricultural trade routes, reflecting the growing adoption of organised agri-logistics and digital trade support systems in the sector.
As part of its next phase of growth, ONO has also acquired a significant stake in an NBFC to strengthen its lending capabilities and improve credit accessibility for Agri-SMEs, a segment that continues to remain underserved by traditional financial institutions.
With agriculture increasingly becoming a technology-led ecosystem, startups like ONO are positioning themselves at the intersection of finance, logistics, and market intelligence, helping create a more connected and efficient rural economy.
-By Muskan Dengra
