Hair beauty and styling brand Truth & Hair has raised ₹2.5 crore in funding from Varun Alagh, following its appearance on Shark Tank India. The investment marks a key milestone for the young brand as it looks to scale its presence in India’s evolving hair care and styling market.
The fresh capital will be deployed towards product innovation, marketing initiatives, and strengthening both retail and digital distribution channels. A portion of the funds will also be used to drive consumer education around hair texture diversity and scalp health, areas that the brand sees as under-addressed in the traditional hair care space.
Founded by Saumya Alagh and Shailesh Singh, Truth & Hair operates in the hair beauty and styling segment, positioning itself beyond conventional categories such as shampoos and conditioners. Instead, the brand focuses on hair makeup, styling solutions, and scalp-first care, aimed at addressing real, everyday hair concerns.
Truth & Hair’s product portfolio includes root touch-up hair mascaras, flyaway wands, curly hair stylers, and texture-specific cleansing and conditioning ranges. The company emphasises formulations designed for different hair types, including straight, wavy, and curly hair, reflecting a growing demand for personalised hair solutions.
Following its Shark Tank India exposure, Truth & Hair plans to expand its hair makeup and styling portfolio, deepen its science-led formulations, and build a strong omnichannel presence across India as it scales operations.
-By Shivani Solanki
