Trident Group, one of the world’s largest integrated textile manufacturers, has deepened its focus on the Middle East and North Africa (MENA) region with a two-pronged investment strategy. After channeling AED 1 million earlier this year into setting up a regional office and showroom, the company has now announced an additional AED 5 million investment to establish a state-of-the-art warehouse and stocking hub.
The move underscores Trident’s long-term vision for the MENA region, aimed at bolstering supply chain resilience, reducing lead times, and ensuring faster delivery of its textile and paper products to customers across key markets.
Strong Showcase at Sleep Expo ME 2025
At the recently concluded Sleep Expo Middle East 2025 (15–17 September, Dubai World Trade Centre), Trident highlighted its diverse portfolio spanning bed and bath linen, yarn, paper, bathrobes, and its consumer brand My Trident. The showcase also celebrated 20 years of Trident’s patented Air Rich® technology, known for delivering feather-like softness and durability in textiles.
“Trident has always believed in creating globally benchmarked products rooted in innovation,” said Rajinder Gupta, Chairman Emeritus of Trident Group. “Our investments in MENA reaffirm our commitment to this market, ensuring customers in the region have faster, more reliable access to our products through dedicated local infrastructure.”
About Trident Group
Headquartered in Ludhiana, Punjab, Trident Limited is the flagship of the Trident Group, a diversified conglomerate operating across textiles and paper. Its towels, bed linens, yarns, and wheat-straw-based paper products are exported to over 150 countries, supported by international offices in New York and London. Today, Trident stands among the world’s leading home textiles manufacturers, serving millions of customers worldwide.
By: Arushi Agarwal
