Noida-based Oroos Confectionery Pvt. Ltd. has raised ₹20 crore ($2.26 million) in funding led by Fireside Ventures, with participation from the State Bank of India (SBI) and a group of strategic angel investors.
The fresh capital will be used to set up a fully automated manufacturing facility in Greater Noida and expand its distribution network across tier II and tier III towns in India.
Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos aims to build a mass-market confectionery brand centered on quality, affordability, and accessibility. The company plans to tap into growing demand from non-metro regions, where the adoption of packaged confectionery is increasing rapidly.
Oroos intends to develop a robust distribution network covering general trade, modern retail, and regional partners, while the new automated facility will support large-scale production and new product innovation.
As Indian consumers increasingly shift from loose, unbranded sweets to branded, packaged confectionery, Oroos hopes to capture a significant share of this evolving segment.
According to IMARC Group, India’s confectionery market, valued at ₹379 billion in 2024, is expected to grow to ₹597 billion by 2033, at a CAGR of 5.2%. North India currently contributes 32.8% of national sales, with future growth expected to come from tier II and III markets driven by rising incomes, urbanisation, and better retail access.
