Music licensing platform Hoopr has successfully raised ₹4 crore in the first tranche of its extended Pre-Series A funding round.
The investment was led by Inflection Point Ventures (IPV), with contributions from multiple family offices and existing investors. The Mumbai-based startup is currently in advanced discussions with other investors to secure additional capital in this round, which values the company at ₹160 crore post-money. This brings Hoopr’s total capital raised to ₹18 crore.
Funding Utilization & Expansion Plans
Hoopr plans to strategically deploy the new capital to:
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Accelerate the expansion of its intelligent discovery tool, Hoopr Smash.
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Strengthen product innovation.
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Scale talent.
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Fuel global expansion.
About Hoopr: The Music Licensing Marketplace
Co-founded in 2021 by Gaurav Dagaonkar and Meghna Mittal, Hoopr is a dynamic music licensing marketplace:
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It offers a platform featuring over 12,000 copyright-free music tracks and sound effects.
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It serves content creators and brands by providing legally compliant music through quick licensing options.
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It supports musicians by offering a revenue-generating opportunity, paying them half of the licensing fees after the upfront costs are recovered.
Hoopr Smash offers features like intelligent discovery tools and curated playlists to help users easily find the perfect track.
Market Presence and Partnerships
The platform has established a significant footprint, onboarding:
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Over 30,000 creators, including Chef Ranveer Brar, Ashish Vidyarthi, and Flying Beast.
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More than 180 B2B clients, such as Myntra, Marico, Sony LIV, Mumbai Indians, and Cadbury.
Hoopr has also forged key strategic partnerships with industry majors like Yash Raj Films Music, Universal Music, Saga Music, Merchant Records, and Adobe, and works closely with the Indian Performing Rights Society (IPRS). Over the past three years, the company claims to have collaborated with more than 300 independent artists and 21 regional labels, disbursing over ₹4.5 crore in royalties.
By: Sandhya Bharti
