Bengaluru-based kids’ toy brand Gubbachhi has secured an additional ₹1.5 crore in its pre-seed funding round, led by existing investor D2C Insider Super Angels, along with participation from several strategic angel investors and operators.
Founded by husband-wife duo Abhijith Shetty and Pallavi Shetty, Gubbachhi is building an India-inspired toy brand that introduces children to the country’s culture, heritage, arts, and folklore through play. The startup aims to create toys that feel rooted in Indian identity while offering a meaningful and engaging experience for young users.
The fresh capital will be used to expand the team, invest in new product development, strengthen marketing efforts, and scale retail distribution channels. The company also plans to deepen its community engagement as it continues to grow its presence among modern Indian families.
Commenting on the development, co-founder Pallavi Shetty said that the strong response from customers has reinforced their belief in the brand’s vision. She noted that the funding serves as validation of the company’s approach to building culturally relevant toys for children.
Chhavi Bhardwaj Kargaonkar, Partner at D2C Insider Super Angels, highlighted that the firm backed the founders early on due to their focus on creating products that resonate with Indian parents. She added that the strong consumer traction within a short span made it a natural decision to continue supporting the company.
Gubbachhi has seen rapid early growth, driven by original product launches inspired by Indian traditions. Currently, around 80% of its revenue comes from its direct-to-consumer website, with the remaining share coming from online marketplaces.
With this funding, the company is now preparing for its next phase of growth. It plans to expand its product portfolio across different age groups and play formats, build an offline and experiential retail presence, and invest further in storytelling as a core part of its brand identity.
D2C Insider Super Angels, which led the round, is backed by more than 50 prominent operators from India’s D2C ecosystem. These include names such as Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), and Hitesh Dhingra and Bhisham Bhateja (The Man Company), along with Vedang Patel and Aditya Sharma (The Souled Store). The fund focuses on supporting early-stage consumer brands with strong founder vision and scalable potential.
-By Shivani Soanki
