In a significant step toward strengthening India’s digital lending landscape, non-banking financial company FincFriends has raised ₹98.5 crore (approx. $11.5 million) in debt funding during Q4 of FY25. The funding round saw participation from key institutional players, including IBL Finance, Incred Financial Services, Real Touch Finance, Shine Star Build-Cap, and Western Capital Advisors.
Of the total capital raised, ₹54.5 crore came from fellow NBFCs, while ₹44 crore was mobilized through Non-Convertible Debentures (NCDs), underscoring robust investor confidence in the company’s growth trajectory and financial strategy.
FincFriends, the registered NBFC arm of RupeeRedee, is now set to channel this fresh infusion into scaling its operations, enhancing reach, and launching new personal credit products specifically tailored for India’s underserved and underbanked segments—those often excluded from formal credit channels.
In an official statement, the company emphasized the role of RupeeRedee in “advancing credit access and creating a financially inclusive ecosystem.” Backed by cutting-edge technology and data-led decision-making, the platform continues to address deep-rooted challenges in access to credit.
“This funding marks a strategic milestone in our journey to enable accessibility of responsible credit across India,” said Artem Andreev, CEO of FincFriends. “With the valuable trust of our investors, we are positioning our brand to deepen our reach, strengthen fintech infrastructure and develop personalised credit solutions to address the financial realities of underserved communities.”
Founded in 2017, FincFriends has built a fully digital lending infrastructure that enables quick and secure loan disbursals, helping individuals manage urgent financial needs without hassle. The company’s focus on tech-driven, inclusive lending is aligned with India’s broader push toward financial empowerment and digital-first credit systems.
As the Indian fintech ecosystem continues to evolve, FincFriends’ latest fundraise signals its growing relevance and commitment to reshaping personal credit for the next billion users.




