Fairdeal.Market, a B2B quick commerce platform, has raised $3 million (~₹25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors.
The fresh capital will be deployed to:
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Expand operations across new zones in Delhi-NCR
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Strengthen technology infrastructure
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Onboard more direct-to-consumer (D2C) and regional brands
Founded by brothers Prateek and Yash Bansal, Fairdeal.Market helps micro-retailers transition into the digital retail economy through a low-burn, capital-efficient model powered by data-driven operations.
In just its first year, the platform claims to have achieved an annual recurring revenue (ARR) of nearly $10 million.
Platform Highlights:
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Cloud inventory of 1,000+ SKUs
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Facilitates brand discovery for retailers with better margins
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Plans to onboard 100,000 loyal retailers within three years
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Targets $150 million ARR
Fairdeal also collects data on SKU performance, marketing effectiveness, and market gaps, enabling multinational, regional, and D2C brands to optimise their retail strategies.
By : Arushi Agarwal
