Bengaluru-based SEBI-registered Portfolio Management Services (PMS) firm Elever has secured $1.1 million in a pre-Series A funding round, backed by Brand Capital—the strategic investment arm of The Times of India Group—along with global CXOs, existing investors, and promoters. This brings the company’s total funding to $4 million to date.
Elever’s quantitative PMS platform leverages rule-based and factor investing to deliver consistent, risk-adjusted returns. By combining data-driven insights with systematic investment strategies, the firm aims to make institutional-grade portfolio management accessible to individual investors and family offices.
The fresh capital will be used to scale Elever’s PMS business, enhance brand presence, and deepen investor engagement. Brand Capital’s involvement is expected to strengthen the firm’s credibility among India’s high-net-worth individuals, entrepreneurs, and next-generation investors.
Anshul Sharan, Co-founder & CEO of Elever, said, “This funding round comes at a pivotal time as we double down on our PMS offering. Backing from Brand Capital and leading CXOs validates our vision to make factor-based investing accessible to both domestic and global investors.”
Founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R., Elever has launched innovative PMS products such as Factorcapro PMS, India’s first PMS strategy designed to offer monthly income and capital protection. The company aims to achieve ₹1,000 crore in assets under management (AUM) within two years and plans to raise a Series A round in the next 12 months.
According to Deloitte, India’s wealth management market is set to grow from $1.1 trillion in FY24 to $2.3 trillion by FY29, with rising demand for disciplined, tech-enabled investment strategies like those offered by Elever.
By: Arushi Agarwal
