Bengaluru-based clothing-care startup Iztri has successfully raised Rs 1.5 crore ($180K) in a pre-seed funding round. The investment comes from AJVC, led by Aviral Bhatnagar.
Plans for Expansion and Tech Development
Iztri, co-founded by Rohit Ramesh and Ankit Choudhary, plans to strategically deploy the capital to:
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Expand its network across Bengaluru.
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Strengthen its technology and supply chain systems.
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Develop technology layers for enhanced workflow management, improved customer experience, and operational tracking as it scales in the Bengaluru market.
Tech-Enabled Solution for an Informal Market
Iztri operates a structured, tech-enabled ironing and clothing-care service, aiming to formalize a category that currently sees high daily demand but remains largely informal.
The platform is building a hyperlocal network focused on:
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Standardizing service quality.
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Improving reliability for households.
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Providing predictable income and safer working environments for ironing professionals.
Iztri’s technology focuses on predictable turnaround times, route optimization, and demand consolidation, which helps workers earn more and reduce idle time. The firm will also focus on building out its processing hubs and strengthening workforce training.
AJVC Surpasses Maiden Fund Target
The investor, AJVC, backs high-potential Indian startups across technology, consumer, and impact sectors. AJVC recently announced the final close of its maiden fund, having secured commitments surpassing Rs 200 crore—more than double its original Rs 100 crore target.
AJVC’s recent portfolio additions include Jaagruk Bharat, GaadiMech.com, Nuyug, and Mithila Foods.
By: Sandhya Bharti
