B2B fashion wholesale startup Navo has raised ₹8 crore in seed funding, led by IndiaQuotient with participation from Antler. The round follows earlier backing from DeVC, Bharat Founders Fund, and prominent angel investors.
The company plans to utilize the fresh capital to scale retailer acquisition, advance its AI-based trend prediction engine, and optimize supply chain efficiency.
Founded by Suparn Goel and Anshul Singhal, Navo is redesigning how tier-2 and tier-3 retailers source trending apparel. At the heart of its model is a proprietary AI system that analyzes 10,000 YouTube videos and over 500,000 images monthly to detect fashion trends before they hit the mass market—whether it’s an Alia Bhatt-inspired saree or a viral Mahakal T-shirt.
The platform currently curates 5,000 new designs each month across categories like sarees, suits, jeans, and T-shirts, with delivery timelines of 7–10 days. Navo has already built a network of 50,000 retailers across 250 districts, boasting a 50% repeat purchase rate within 30 days.
To replicate the familiarity of offline wholesale, Navo integrates live video shopping, reels-based discovery, and agent-assisted calls, offering retailers a highly interactive digital buying experience.
Positioning itself at the intersection of AI, fashion, and commerce, Navo aims to become the go-to wholesale destination for India’s growing network of small-town retailers.
By: Arushi Agarwal
