Integrated agri-input platform Unnati Agri has secured Rs 17 crore in debt financing from AI-native debt platform Recur Club, as the company looks to strengthen its working capital and expand its operations across India’s agricultural ecosystem.
The Noida-based agritech company said the fresh capital will be used to support seasonal working capital requirements, procure inventory, and enhance its distribution capabilities.
Founded in 2010 by Ashok Prasad and Amit Sinha, Unnati Agri has built a unified platform that enables farmers to purchase agricultural inputs and sell their produce directly to food processors and agribusinesses. According to the company, nearly 99% of its revenue is generated through these transactions. In addition to facilitating trade, Unnati also provides pre-harvest and post-harvest services along with access to working capital credit for farmers.
Over the years, the company has attracted significant investor interest and has raised more than $13.24 million in equity funding from institutional investors, including NABVENTURES.
Unnati has also been actively expanding its presence in the agritech sector. Last year, the company made headlines when it acquired fellow agritech platform Gramophone, further strengthening its position in India’s agricultural value chain.
A key focus area for the company is sustainable agriculture. Through its Unnati Green initiative, the company aims to accelerate the adoption of sustainable agricultural products among farmers and retailers. Currently, sustainable agri-inputs contribute around 35-40% of total sales. Unnati plans to increase this share to 66% over the next two to three years, citing strong demand from its growing retailer and farmer network.
Looking ahead, the company is preparing for its next phase of growth. Unnati is targeting an equity funding round of approximately $30-35 million in the second half of 2026 to support expansion plans and scale its operations further.
The company also has long-term ambitions to enter the public markets and is aiming for an initial public offering (IPO) within the next three to four years as it continues to strengthen its role in India’s agriculture ecosystem.
With fresh debt capital from Recur Club and a growing focus on sustainable farming solutions, Unnati Agri is positioning itself to deepen its reach across the agricultural supply chain while supporting farmers with technology, services, and market access.
-By Shivani Solanki
