Mumbai-based protein-focused snack brand Phab has raised $4 million in a pre-Series A funding round co-led by OTP Ventures and Chona Family Office, as the company looks to strengthen its presence in India’s fast-growing health and nutrition market.
The latest investment comes nearly a year after the startup secured $2 million in seed funding in April 2025. That round was led by OTP Ventures and saw participation from Capri Global, Sim&San Law Firm, and several angel investors.
According to the company, the newly raised capital will be used to build the brand, expand into new geographies, and strengthen its team as it continues to scale operations across the country.
Founded in 2022 by Gayatri Chona, Phab operates at the intersection of food science and taste, offering a range of high-protein and calorie-efficient products. Its portfolio includes protein milkshakes, energy bars, and protein-powered snacks designed for health-conscious consumers looking for convenient nutrition options.
Over the last few years, the demand for protein-rich and functional foods has grown significantly in India, driven by increasing awareness around fitness, wellness, and healthy eating habits. Phab is positioning itself to cater to this growing consumer segment by combining nutrition with taste-focused product innovation.
The company has also expanded its distribution network across both offline and online channels. According to Phab, nearly 50% of its business comes through its offline presence, which includes modern trade and general trade outlets.
In addition, the brand has been strengthening its presence on quick commerce platforms. It has built a growing network of dark stores across Tier II and Tier III cities, helping it reach consumers beyond major metropolitan markets. The company says its market share continues to increase steadily across these platforms.
Phab operates in a highly competitive segment and faces competition from several established and emerging nutrition-focused brands, including Super You, Max, Whole Truth, and Yoga Bar.
With fresh capital in hand, the company aims to accelerate its expansion plans and further strengthen its position in India’s rapidly evolving protein and healthy snacking market.
-By Shivani Solanki
