Toy subscription and circular play startup The EleFant has raised $1 million in a pre-Series funding round to accelerate its market expansion and upgrade its technology infrastructure.
The funding round was led by Growth Sense Venture Fund, with additional participation from Jain International Trade Organisation (JITO) Angel Network (JIIF), Arian Capital, and prominent angel investors including Asit Oberoi and Vimal Saboo.
Founded by Sourabh Jain and Srishti Jain, The EleFant addresses the fast-growing demand for sustainable and affordable children’s entertainment. The platform operates on a circular economy model, catering to children aged 0–12 years. By offering monthly subscription plans starting at ₹599, the startup allows families to rent and rotate through a catalog of over 1,000 toys and books from more than 90 partner brands, reducing toy waste and household clutter.
The company currently scales its logistics and operations using a Franchise-Invested, Company-Operated (FICO) model. This framework has enabled the brand to quickly establish a network of over 125 franchise partners across 18 Indian cities.
With the capital infusion, The EleFant plans to deepen its technological capabilities to optimize inventory management and user experience. Over the next 12 months, the startup aims to scale its operations to more than 20 cities and surpass a milestone of 50,000 active subscribers.
By: Sandhya Bharti
