Art of Time, one of India’s leading omnichannel luxury watch retailers, has raised ₹175 crore in a fresh funding round from a group of marquee investors including Mithun Sacheti (founder of CaratLane), Siddhartha Sacheti (CEO, Jaipur Gems), Girish Mathrubootham (founder of Freshworks), and Plutus Wealth Management.
The round comprised 70% primary infusion and 30% secondary sale, taking the company’s cumulative funding to ₹200 crore since inception.
Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, Art of Time represents over 20 global luxury watch and accessory brands such as Cartier, Montblanc, Piaget, and Jaeger-LeCoultre. With a network of 14 boutiques across major metros including Mumbai, Bengaluru, and Chennai, the company is preparing to launch three new outlets this year—a flagship store in Hyderabad, a new multi-brand retail concept “Circa” in Noida, and a mono-brand boutique in Ahmedabad.
The fresh capital will be deployed to expand retail presence, add new product categories, invest in technology and inventory, and strengthen the team. While 85% of sales currently come from physical stores, the company is aiming to double its online contribution from 15% to 30% within the next two years.
In addition to strengthening its luxury watch positioning, Art of Time is venturing into the “bridge-to-luxury” category through its Circa concept. This new format targets consumers with monthly incomes ranging between ₹50,000 and ₹4 lakh, enabling the brand to reach a broader demographic beyond its core high-income clientele.
With this round, Art of Time is poised to further consolidate its presence in India’s fast-growing luxury retail sector, blending exclusive in-store experiences with digital channels to meet evolving consumer expectations.
By: Arushi Agarwal
