In a major boost to India’s lending ecosystem for the underserved, Credit Wise Capital (CWC) has raised ₹120 crore from Trident Growth Partners (TGP) as part of a larger ₹200 crore round — marking the Mumbai-based NBFC’s first-ever institutional fundraise.
This investment also represents the second deployment from TGP’s ₹2,000 crore maiden fund, which has garnered significant backing from institutions, family offices, and over 30 high-profile founders.
Founded by Aalesh Avlani and Gurpreet Singh Sodhi, CWC has quietly built one of India’s most dynamic financing models for the emerging middle class, especially in tier II–IV towns. The company has already financed over 2 lakh two-wheelers across 215 cities in 10 states, empowering mobility and access for small-town India.
Operating with a unique ‘phygital’ distribution model—a blend of physical touchpoints and digital underwriting—CWC is bridging the credit gap in underserved regions while maintaining operational efficiency and credit quality.
The newly infused capital will be used to:
Grow CWC’s secured lending portfolio
Upgrade its proprietary SaaS lending platform
Deepen market presence in small towns and rural areas
With an asset base that has grown from ₹489 crore to ₹645 crore in just one year, and a capital adequacy ratio of 31.2%, CWC is not only scaling fast, but doing so prudently.
“We’re solving for Bharat’s credit needs, not just by offering loans, but by creating an infrastructure that understands the nuance of these markets,” said Aalesh Avlani, co-founder of CWC.
As India’s NBFC sector matures, CWC’s data-driven, hybrid model could well become the blueprint for inclusive lending at scale.
-By Muskan Dengra
