Homegrown D2C brand Rabitat has raised ₹40 crore (~$5 million) in a Series A funding round led by RPSG Capital Ventures and DSG Consumer Partners, as the brand looks to further its mission of delivering safe, stylish, and functional kids’ products to Indian households.
The round, completed in two tranches, also drew support from Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, and prominent founders and angel investors from The Souled Store, LivSpace, and Cult.fit.
Founded by brothers Sumit and Siddharth Suneja, Rabitat has carved a niche in the cluttered parenting space with its focus on BPA-free, non-toxic drinkware and foodware for children—products designed to meet both global safety standards and modern aesthetic sensibilities.
“Over 2 lakh Indian families have chosen Rabitat, and this investment marks a defining chapter as we scale up our design innovation, strengthen local manufacturing partnerships, and deepen trust with Indian parents,” said Sumit Suneja, co-founder and CEO.
With a growing tribe of conscious millennial parents, Rabitat aims to address the long-underserved kids’ food-contact segment, a category the founders estimate to be worth ₹27,000 crore (~$3.3 billion).
The fresh capital will be channelled toward new product launches, building a more robust supply chain with Indian manufacturers, and creating stronger brand recall in a space that’s rapidly evolving from utility to lifestyle.
From bold designs to safe materials, Rabitat is not just selling sippers and lunch boxes—it’s offering peace of mind to new-age parents navigating modern parenthood.
As the D2C wave in India continues to mature, Rabitat stands out with its clear problem-solution focus and an emotional connection built on safety, functionality, and thoughtful design.
