Increff is a Bengaluru-based software company that sells merchandising and smart warehousing software to fashion and lifestyle retailers.

This Startup Deep Dive explains what Increff does, how it makes money, who backs it, how it compares with rivals and what could go wrong, using publicly available information. It is educational and not investment advice. Last updated: October 2026.

Increff in Brief

• What it is: Increff is an Indian Retail and e-commerce SaaS company based in Bengaluru.
• Who it serves: businesses, institutions, consumers, learners and public-sector buyers.
• Sells software-as-a-service merchandising solutions that help retailers plan assortments and inventory
• Offers smart warehousing and fulfilment software
• Product lineup per one directory includes merchandising software, warehouse management, order management, ship from store and cloud warehousing
• Funding: About $17 million across three rounds (reports differ slightly).

Increff Quick Facts

Figures marked “reported” come from published reports and may differ between sources; “Not disclosed” means no reliable public figure was found.

What Is Increff?

Increff operates in the Retail and e-commerce SaaS space in India. Understanding a company like this starts with three questions: who is the customer, what painful problem is being solved, and why the solution is better than the alternatives. The sections below apply that lens to Increff.

• Sells software-as-a-service merchandising solutions that help retailers plan assortments and inventory
• Offers smart warehousing and fulfilment software
• Product lineup per one directory includes merchandising software, warehouse management, order management, ship from store and cloud warehousing
• Serves apparel and lifestyle brands and retailers
• Operates in India and the Middle East, with plans for the US and Europe

The Origin Story of Increff

Every company starts from a noticed gap and a team willing to commit to closing it. Strong origin stories are specific: a clear problem, a founding team with relevant skills, and an early product that real customers could test. Founder-market fit, meaning the team’s lived experience or technical depth in the domain, tends to predict how fast a young company learns.

• Founders: Rajul Jain, Anshuman Agarwal, Romil Jain.
• Founded in 2016 in Bengaluru by Rajul Jain, Anshuman Agarwal and Romil Jain
• Legal entity reported as Nextscm Solutions Pvt Ltd, incorporated August 2016
• Founder list varies by source; one directory also names Nirmal Jain

Key Milestones and Challenges

No startup grows in a straight line. Early years usually involve slow adoption, product rewrites, hiring mistakes and funding gaps. In the Retail and e-commerce SaaS sector the common turning points are a first paying customer, a regulatory approval, a successful product demonstration or a funding round that lets the team invest ahead of demand. How a team responds to setbacks says more about resilience than any single headline.

• 2016: seed round of about $2 million from Sequoia Capital and angels
• 2019: Series A of about $3 million from 021 Capital and Binny Bansal
• February 2022: $12 million Series B led by TVS Capital Funds with Premji Invest and 021 Capital
• 2022: planned offices and teams in the US and Europe
• Customers named in 2022 include Puma, Adidas, Bata, Levi's, Gap, Tommy Hilfiger, Mango, Sephora and Amazon

Increff Funding and Investors

Funding history shows how much outside confidence a company has attracted and how long it can operate before needing more capital. Figures below are reported and may differ between sources; valuation figures are estimates unless the company has confirmed them.

• 2016: about $2 million seed led by Sequoia Capital with angel investors
• 2019: about $3 million Series A from 021 Capital and Binny Bansal
• February 2022: $12 million Series B led by TVS Capital Funds with Premji Invest, 021 Capital and existing angels

How Does Increff Make Money? (Business Model)

A business model describes who pays, how often and how much it costs to serve them. Strong models show repeat usage, improving margins with scale and acquisition channels that do not depend only on paid spend. Weak models show one-off sales, rising costs and growth that stops when spending stops. For companies selling to businesses, institutions, consumers, learners and public-sector buyers, sales cycles and contract size matter as much as headline growth.

• SaaS subscriptions for merchandising and warehousing software
• Sells to retailers and brands, including large apparel names
• Additional fulfilment-oriented products such as cloud warehousing

The Numbers: Increff Financials

Financial figures show whether growth is turning into a self-sustaining business. Small and private companies often disclose little, so any number below is included only if it was found in public reporting.

• FY25: not found

Market Opportunity for Increff

Market size is easy to exaggerate, so a useful approach separates the total market from the portion a company can realistically reach with its current product and distribution. The main forces behind demand in this sector are rising digital adoption, cloud and mobile penetration, growing enterprise technology spending, government digitisation programmes and a deep pool of engineering talent. Each of these widens the opportunity, but capital efficiency and execution decide who captures it.

• Targets fashion and lifestyle retail inventory and fulfilment
• Plans expansion into the US and Europe

Technology and Product at Increff

Technology is rarely the whole moat, but it drives speed, cost and customer experience. A practical way to assess it is to separate the capability the company controls from the commodity infrastructure it rents. In this sector the important factors are product quality, data and integration depth, security, scalability and the speed of shipping improvements.

• Cloud-based merchandising and warehouse management software

Team and Culture at Increff

Teams are the most important and least measurable asset of a young company. Look at how complementary the founders’ skills are, how deep the second layer of leadership is, and how the company hires and retains specialists. Culture shows up in small repeated behaviours: how quickly bad news travels upward and whether commitments to customers are kept.

• Founded by three IIT-linked entrepreneurs per a 2019 profile headline; exact team size not found

Increff Competitors: Competitive Landscape

A fair competitive analysis names direct rivals, adjacent players who could move into the space, and the customer’s default alternative. Durable advantages include proprietary data or technology, licences and approvals, brand trust, switching costs and cost leadership.

Risks and Challenges for Increff

• Competitor lists vary widely so positioning is unclear
• Dependence on large retail and apparel clients
• Founder changes reported
• Competition: low barriers to entry and well-funded rivals can compress pricing and slow growth.
• Funding risk: technology businesses often burn cash before reaching profit and depend on investor appetite.

Risk is not a reason to avoid a company; it is a reason to price it correctly and to monitor the right indicators over time. Regulation in this sector is shaped by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.

Increff Growth Outlook: What to Watch

• Planned expansion into the US and Europe using Series B funds
• Key indicators: recurring revenue, customer retention, gross margin, customer acquisition cost and runway.
• Funding position: Whether Increff can reach its next milestone before needing new capital.
• Regulation: Changes from data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules.

Industry Context: Where Increff Fits

India's technology startup ecosystem is one of the largest in the world, supported by cheap data, a large base of smartphone users, digital public infrastructure and a deep engineering talent pool. Companies now build for education, software, mobility, logistics, agriculture, defence, media and more, selling both to Indian customers and abroad.

Durable technology companies usually combine a clear customer problem with repeatable distribution and disciplined unit economics. Growth funded only by spending tends to fade, while products that customers keep using and paying for build compounding advantages.

For readers new to this field, a useful habit is to separate announcements from evidence. A plan, a partnership or a funding headline describes intent, while a delivered product, a paying customer or an audited financial statement describes results. Comparing the two over time shows how reliably a company turns promises into outcomes.

Bull Case and Bear Case for Increff

An investment thesis is a short, testable statement of why a company could become far more valuable, together with what evidence would prove it wrong. The points below are general to this sector and are not forecasts for Increff.

Bull case

• A large and growing base of digital users and businesses expands the addressable market.
• Recurring revenue and strong retention can compound growth.
• Selling into global markets widens the opportunity beyond India.

Bear case

• Heavy competition can compress pricing and margins.
• Dependence on external funding can force painful cost cuts.
• Regulation or platform changes can disrupt a product quickly.

Lessons Founders and Investors Can Take from Increff

Studying a company in the Retail and e-commerce SaaS space offers lessons that go beyond any single firm. The points below are general lessons for the sector and are not claims about Increff.

• Solving a clear, frequent customer problem matters more than adding features.
• Retention and repeat usage are better health signals than sign-ups.
• Disciplined spending extends runway and keeps options open when funding tightens.
• Distribution, not just product quality, decides who wins in crowded markets.
• Building trust through data protection and reliability is part of the product.

How to Evaluate Increff as a Startup

• Customer clarity: Can Increff name its customer and the problem it solves in one sentence?
• Evidence of demand: Look for repeat customers, signed contracts or measurable usage rather than announcements alone.
• Economics: Check whether margins improve as volume grows.
• Execution: Compare announced timelines with what has actually been delivered.
• Funding runway: Estimate how long current capital lasts at the present spending rate.
• Regulatory standing: Confirm required approvals are in place.
• Customer concentration: Check whether a few customers account for most of the revenue.
• Management depth: Look for experienced leaders beyond the founders and a stable core team.

The Takeaway

Increff is part of India’s growing Retail and e-commerce SaaS ecosystem. The useful lesson from studying it is the discipline of asking structured questions about customers, economics, advantage and resilience. Companies that answer them well, repeatedly and under pressure are the ones that endure. Readers should treat any single report, ranking or funding headline as one input among many, and should re-check key facts against recent company announcements. Because public information on young companies is often limited, patience in verifying claims is part of good analysis. Public sources can also describe the same company in different ways, so it is worth checking dates, definitions and whether a figure refers to revenue, total income or transaction value, and whether it covers one entity or a wider group, before drawing conclusions. Small differences in rounding, currency conversion or reporting periods can also change how a figure reads. Comparing the same figure across several recent reports helps show whether it is stable or has changed over time. This article is educational and is not investment advice.

• Clear customers and repeat demand matter more than announcements.
• Regulation and capital needs shape how fast a startup in this sector can grow.
• Track a few leading indicators over time rather than one headline metric.

Increff FAQs: Frequently Asked Questions

What is Increff?

Increff is a Bengaluru-based software company that sells merchandising and smart warehousing software to fashion and lifestyle retailers. It is profiled in the Startup Deep Dive series, which explains business model, funding, competitors and risks.

Who founded Increff?

Increff was founded by Rajul Jain, Anshuman Agarwal, Romil Jain, and the company reports a founding year of 2016.

How much funding has Increff raised?

About $17 million across three rounds (reports differ slightly). Funding figures are reported and may differ between sources, so readers should check the latest company announcements.

How does Increff make money?

Increff earns revenue from its Retail and e-commerce SaaS products and services sold to businesses, institutions, consumers, learners and public-sector buyers. The exact revenue mix is described in the business model section and is not fully disclosed publicly.

Who are the competitors of Increff?

Reported rivals include Shiprocket, ShipBob, Zoho, Fishbowl. See the competitor comparison above for how they differ.

What are the main risks for Increff?

Main risks include competition: low barriers to entry and well-funded rivals can compress pricing and slow growth, funding and capital needs, competition and regulation by data protection rules under the Digital Personal Data Protection Act, sector regulators, consumer protection law and IT rules. This is educational content, not investment advice.

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Source

Source: Publicly available data, published reports, industry research, and other credible sources.