In a sweet strategic move, premium dessert brand Walko Food Company has announced the acquisition of Mumbai-based Meemee’s Ice Creams, marking its foray into the fast-growing artisanal dessert market.
This acquisition isn’t just about adding another flavor to Walko’s menu—it’s about tapping into a new generation of urban, digitally-native consumers who value both quality and quirk.
Known for its playful creations like Toasties, Roley’s, and Tubsters, Meemee’s has carved out a loyal base among younger dessert lovers looking for something beyond the conventional. Now, with Walko’s robust supply chain and reach in 100+ cities, the Meemee’s brand is set to scale its direct-to-consumer (D2C) presence and expand its retail footprint across India.
“We see Meemee’s as a natural fit for Walko—it’s bold, fun, and highly relevant for today’s consumer. With our backing, we aim to take the brand pan-India and elevate the artisanal category to new heights,” said a spokesperson from Walko.
Backed by JM Financial and Jungle Ventures, Walko Food has built an impressive portfolio of brands like NIC Ice Creams, Grameen Kulfi, and Mimo, and distributes through leading platforms like Swiggy, Zomato, Blinkit, and Amazon. The company is keen to strengthen its play in India’s ₹44,000 crore ice cream market, which is growing at an ~11% CAGR.
Last year, Walko’s flagship brand NIC raised $20 million in a funding round led by Jungle Ventures, reinforcing the company’s ambitions to compete with bigwigs like Amul, Kwality Walls, Baskin Robbins, and upstarts like Cream & Fudge and Cream Bell.
This acquisition reflects Walko’s deeper intent—to merge innovation with scale, and continue delighting consumers with premium yet playful desserts.
-By Muskan Dengra| Indian Startup Times
