Kult, India’s fast-growing AI-powered beauty and personalisation platform, has announced the appointment of Parag Gupta as its new Chief Financial Officer (CFO). With more than 20 years of global financial leadership experience, Gupta will play a key role in accelerating the company’s next phase of growth and operational scale.

Kult said the appointment comes at a crucial stage as the company strengthens inventory financing partnerships with banks and institutional investors, and expands its footprint within the booming beauty and lifestyle industry.

Gupta is a Chartered Accountant and a seasoned transformation leader who has previously held senior finance roles at CollegeDekho, PayPal India, AT&T, Nimbuzz BVI, Washington Mutual Bank, and Dell International Services. Across these positions, he established financial governance frameworks, led global market expansion strategies, and managed multi-hundred-million-dollar portfolios.

Leadership Strengthening Continues

Commenting on the appointment, Karishma Singh, Founder & CEO of Kult, said:

“Parag brings an unmatched blend of MNC precision and startup agility. As we secure large-scale financing and expand rapidly, his leadership will ensure strong financial stewardship and long-term value creation.”

Gupta expressed confidence in Kult’s differentiated strategy driven by AI-led recommendations and personalization, adding:

“The beauty market in India is still evolving, and Kult is uniquely positioned to lead the sector through technology, discovery, and consumer empowerment. I’m excited to contribute to this mission.”

Positioned for Strong Market Growth

Gupta’s appointment follows Kult’s $20M Series A raise, and aligns with its strategic push into:

• advanced supply chain capabilities

• data-driven personalization

• a loyalty-led product ecosystem

He joins a rapidly expanding leadership team that includes:

• Rishi – Chief Business Officer (ex-Nykaa, Jabong, Noon)

• Ravish – Head of Marketing

With deep expertise across e-commerce, beauty retail, AI, and consumer tech, the leadership team aims to establish Kult as a category-defining brand for Gen-Z and millennial shoppers.

About Kult

Kult is a next-generation beauty e-commerce platform designed to redefine online shopping through AI-powered personalization, product discovery, community engagement, and a strong reward ecosystem. With a curated lineup of premium and trending beauty products, Kult is swiftly emerging as one of India’s most loved beauty destinations.