Ahmedabad, 16th June 2026:Khetika Foundation, a purpose-led not-for-profit organisation established by the founders of Khetika, one of India’s largest clean food brands, has signed a Memorandum of Understanding (MoU) with the Indian Institute of Management Ahmedabad (IIMA) for the Clean Food India 2030 initiative to advance the mission of promoting clean food, farmer empowerment, and transparency across India’s food ecosystem.
The partnership marks the first step toward building a nationwide ecosystem focused on making clean, safe, and transparent food accessible to every Indian consumer while promoting climate-sustainable agriculture.
The initiative seeks to address critical challenges facing India’s food sector, including food adulteration, excessive food processing, declining consumer trust, and limited traceability across supply chains. Designed as a long-term, evidence-based collaboration, the partnership will focus on strengthening farm-to-plate traceability, enhancing farmer capabilities, supporting sustainable agricultural practices, and developing scalable models for clean food systems through farmer networks and community engagement.
A key milestone under the collaboration will be the launch of the India Clean Food Summit 2026, scheduled for November 2026. The summit will bring together policymakers, researchers, industry leaders, entrepreneurs, farmers, and consumer advocates to accelerate awareness, foster collaboration, and drive institutional engagement around clean food in India.
The partnership will also support research and knowledge creation aimed at driving systemic change across the food ecosystem by providing a platform for academia, researchers, policymakers, and industry stakeholders to collaborate on practical solutions and policy recommendations.
The collaboration combines Khetika Foundation’s field expertise in building traceable and farmer-centric food systems with IIMA’s academic leadership in research, public policy, behavioural sciences, and management.
Dr. Prithwi Singh, Co-founder & CEO, Khetika, said,
“Challenges hindering clean food accessibility cannot be solved by one stakeholder alone; they require collective effort from all stakeholders. Our partnership with IIM Ahmedabad is a decisive step towards building food systems that are honest, traceable, and fair to farmers, while restoring trust for consumers across India. We believe clean food should become the norm, not the exception.”
The global clean-label food market is witnessing significant growth, driven by increasing consumer awareness around health, wellness, and food transparency. According to industry estimates, the market was valued at USD 54.7 billion in 2024 and is projected to reach USD 109.2 billion by 2033.
Prof. Ranjan Kumar Ghosh, IIM Ahmedabad, said,
“Food adulteration is one of the most pervasive yet under-addressed risks facing India today, affecting health, nutrition, and trust. Through Clean Food India 2030, we seek to combine rigorous research, stakeholder engagement, and practical solutions to enable a transparent, traceable, and consumer-centric food ecosystem.”
About Khetika Foundation
Founded by Dr. Prithwi Singh, Darshan Krishnamurthy, and Raghuveer Allada, Khetika Foundation is a purpose-led not-for-profit organisation dedicated to advancing the Clean Food Movement in India.
The Foundation works to promote greater awareness, transparency, research, and collaboration across the food ecosystem, with the goal of making clean, honest, and trustworthy food more accessible to all.
At a time when food systems face growing challenges from adulteration, excessive processing, and declining consumer trust, Khetika Foundation seeks to bring together academia, industry, policymakers, farmers, and civil society to drive meaningful change. Through education, strategic partnerships, community initiatives, and evidence-based advocacy, the Foundation aims to build a future where food purity, transparency, and long-term well-being become the norm rather than the exception.
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management Institute that is at the forefront of promoting excellence in the field of management education. In more than six decades of its existence, the Institute has been acknowledged for its exemplary contributions to scholarship, practice, and policy through its distinctive teaching, high-quality research, nurturing future leaders, supporting industry, government, social enterprise, and creating a progressive impact on society.
IIMA was founded as an innovative initiative by the Government, industry, and international academia in 1961. Since then, it has been consolidating its global footprint, and today it has a network with over 80 top international institutions and a campus in Dubai. Its eminent faculty members and more than 47,000 alumni, who are at the helm of influential positions in all walks of life, also contribute to its global recognition. Over the years, IIMA’s academically superior, market-driven, and socially impactful programmes have earned a high reputation and acclaim globally. It became the first Indian institution to receive international accreditation from EQUIS. The Institute is also placed first in the Government of India’s National Institutional Ranking Framework (NIRF), India Rankings 2025. The Institute has been ranked 35th globally in the Financial Times (FT) Executive Education Rankings (Open) 2025. The renowned flagship two-year Post Graduate Programme in Management (PGP) is ranked 34th in the FT Masters in Management Ranking 2025, and the Full-Time One-Year Post Graduate Programme in Management (MBA-PGPX) has been ranked 27th in the FT Global MBA rankings 2026.
IIMA offers consultancy services and more than 200 curated executive education programmes in customised, blended, and open enrolment formats for a diverse audience comprising business leaders, policymakers, industry professionals, academicians, government officials, armed forces personnel, agri-business, and other niche sector specialists and entrepreneurs.
To know more about the Institute, please visit: https://www.iima.ac.in/
