Foodstories, the premium food lifestyle platform founded by sisters Ashni Biyani and Avni Biyani, has secured ₹50 crore in funding from Nikhil Kamath, reinforcing investor confidence in the company’s vision of creating India’s most curated food discovery and lifestyle platform.
The latest funding round also sees continued participation from the Narotam Sekhsaria Family Office, an early supporter of the business, highlighting strong belief in Foodstories’ growth trajectory and long-term potential.
Building a New Category in Food and Lifestyle
Founded on the philosophy that food choices influence overall quality of life, Foodstories has positioned itself as more than just a retail business. The platform connects consumers with carefully selected farmers, artisanal producers, chefs, bakers, and food makers, creating a trusted destination for discovering premium and high-quality food experiences.
The company aims to redefine how modern consumers engage with food by combining curated products, experiential retail, hospitality, and digital commerce under one ecosystem.
Commenting on the investment, Nikhil Kamath said that better food can have a transformative impact on people’s lifestyles and praised Foodstories for building the infrastructure needed to support that shift.
“Better food is one of the highest-leverage changes a person can make to how they live. Foodstories is one of the few platforms building the real infrastructure for that. The founders understand both the product and the business they’re building,” he said.
Expansion Across Key Indian Markets
Foodstories has already established a significant retail presence across Delhi, Bengaluru, and Hyderabad. The company is now strengthening its footprint in Mumbai with the launch of a flagship store in Bandra, while a second outlet in Lokhandwala is expected to open shortly.
The fresh capital infusion will support the company’s expansion strategy, particularly in scaling its digital commerce operations, enhancing delivery capabilities, and strengthening its growing network of experiential retail locations.
As consumer demand increasingly shifts toward premium, quality-driven food experiences, Foodstories is positioning itself to capture a larger share of India’s evolving food and lifestyle market.
Ambitious Growth Vision
Co-founder Ashni Biyani outlined the company’s long-term ambitions, stating that Foodstories is building toward becoming a ₹1,000 crore business.
According to her, the company’s growth strategy is built on three core pillars: curation, experiential retail, and a strong digital platform. Together, these elements create a differentiated business model capable of scaling while maintaining a unique customer experience.
Co-founder Avni Biyani emphasized that growth will not come at the expense of quality.
“We obsess over quality, craftsmanship and provenance. Growth doesn’t change that,” she said, highlighting the company’s commitment to maintaining high standards across its product offerings and customer experiences.
Riding the Wave of Experience-Led Consumption
India’s food and beverage sector has witnessed a growing shift toward premiumization, conscious consumption, and experience-driven purchasing behavior. Consumers are increasingly seeking transparency, authenticity, and quality in the products they buy, creating opportunities for brands that can deliver curated and meaningful experiences.
Foodstories is leveraging this trend by creating a platform that sits at the intersection of food, culture, and community. Through its blend of retail, hospitality, and digital engagement, the company is building a category that extends beyond traditional grocery and food retail models.
With fresh capital from one of India’s most prominent investors and continued backing from existing stakeholders, Foodstories is well-positioned to accelerate its expansion and strengthen its role in shaping the future of premium food consumption in India.
By: Arushi Agarwal
