Homegrown toy brand Gubbachhi has raised an undisclosed amount in a pre-seed funding round from the D2C Insider Super Angels Fund, marking a strong start for the young Indian toy startup.
The company plans to use the fresh capital to strengthen operations, expand its product range, and build a larger community of Indian parents who are seeking locally inspired, high-quality educational toys.
Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi focuses on designing and manufacturing India-inspired educational and cultural toys that encourage creativity and curiosity among children.
Its product lineup includes puzzles, soft toys, and pretend play sets, all crafted to reflect Indian stories, values, and art forms. The brand currently retails through its official website, select online marketplaces, and a few offline partner stores.
Empowering India’s Toy Manufacturing Ecosystem
The investment comes from the D2C Insider Super Angels Fund, an operator-led fund that invests in early-stage consumer brands. The fund is backed by prominent entrepreneurs including Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), and Hitesh Dhingra and Bhisham Bhateja (The Man Company).
With this funding, Gubbachhi aims to launch new product lines, enhance its digital footprint, and tap into the growing demand for Made-in-India toys that are both educational and culturally rooted.
Co-founder Pallavi Shetty said, “Our goal is to bring Indian culture, language, and stories to life through play — creating toys that children love and parents trust.”
As India’s toy industry continues to grow, Gubbachhi is positioning itself as a modern Indian alternative in a market traditionally dominated by international brands.
