That Sassy Thing, a pioneering women-first sexual wellness brand, has raised Rs 6 crore in a seed funding round led by Inflection Point Ventures (IPV). The round also saw participation from prominent angel investors including Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), Kirti Jangra (Animall Technologies), and the Chandigarh Angels Network.
Founded in 2021 by Sachee Malhotra and Himanshu Bhalla, That Sassy Thing aims to break taboos around female pleasure and wellness through science-backed, accessible products and education. The company’s portfolio includes full-body massagers, lubricants, and intimate washes, along with free online masterclasses that offer sex education tailored for women.
The fresh capital will be utilized to expand the product portfolio, strengthen brand positioning, and boost distribution via new sales channels.
In just a few years, the brand has grown rapidly, claiming a 200% year-on-year growth rate and reaching over 50,000 customers across India. Its products are available on its own website as well as quick-commerce platforms like Blinkit, Zepto, and Swiggy Instamart, and are also stocked at select cafés in Delhi NCR to enhance accessibility and visibility.
With the Indian sexual wellness market projected to reach Rs 24,000 crore by 2030, That Sassy Thing is positioning itself as a key player in the space—championing female empowerment and inclusivity in an underserved market.
“We’re not just building a product brand—we’re building a cultural shift,” said co-founder Sachee Malhotra. “This funding helps us go bigger and bolder in reshaping conversations around pleasure, consent, and body confidence.”
