Jaipur-based D2C menswear brand QB MEN has raised pre-seed funding in a round led by BeyondSeed, with participation from Rajkot Ventures and Prajay Advisors. The company will use the fresh capital to strengthen brand building, content creation, customer experience, retention marketing, community engagement, and distribution expansion.
Founded by Yash Bothra, QB MEN focuses on printed menswear, offering shirts, kurtas, co-ord sets, and jackets. The brand blends traditional Indian prints with contemporary silhouettes and positions itself in the accessible premium segment.
Demand-Led Production Model
Unlike conventional inventory-led fashion brands, QB MEN follows a demand-led production approach. It launches designs in limited batches and scales manufacturing only after assessing customer response, helping the company reduce excess inventory risk while responding quickly to emerging preferences.
The brand claims a repeat purchase rate of 23.8% and is targeting 100% year-on-year growth over the next 12 months. It also plans to broaden its catalogue with chinos, trousers, and kidswear and boys’ wear.
Omnichannel Distribution Strategy
QB MEN currently sells through its own website, leading online marketplaces including Myntra and Jaypore, and select offline retail stores. The new funding is expected to support both digital growth and wider physical distribution.
With Indian consumers increasingly seeking distinctive, culture-rooted fashion at accessible price points, QB MEN is betting on print-led design, limited drops, and a community-first approach to build a differentiated menswear brand.
The pre-seed round marks an early but important step for the Jaipur-based startup as it looks to convert its design identity and repeat-purchase momentum into a scalable national brand.
