Climate-tech startup Prithu has raised Rs 10 crore in a seed funding round led by Transition VC, the company announced on Wednesday. This latest infusion follows a previous angel round of Rs 38 lakh backed by the Startup India Seed Fund and other private investors.
The Gurugram-based firm plans to utilize the capital to expand its farmer networks, upgrade its blockchain-integrated Monitoring, Reporting, and Verification (MRV) systems, and establish long-term offtake agreements for carbon credits in the global market.
Scaling Nature-Based Solutions
Founded in 2024 by Sunny Vaish, Prabal Tomar, and Abhinav Pandey, Prithu operates a full-stack platform dedicated to high-integrity carbon removal. The company specializes in converting sustainable interventions—such as regenerative agriculture, agroforestry, biochar, and biogas—into verifiable carbon credits.
The startup’s primary mission is to bridge the gap between small landholder farmers and global voluntary carbon markets. By incentivizing practices that combat soil organic carbon depletion and agri-waste burning, Prithu aims to sequester 20 million tonnes of by 2030.
Strategic Growth and Market Outlook
The funding arrives at a pivotal time for the industry. While the global carbon market is currently valued between $3–4 billion, analysts project it could surge past $50 billion by the end of the decade. Prithu is positioning itself as a key supplier for sectors including aviation, energy, technology, and manufacturing.
“Over the next 12–24 months, we intend to expand our Nature-Based Solutions (NBS) projects to cover 5 lakh hectares, with a specific focus on high-tech biochar and international partnerships,” the company stated in a press release.
Competitive Landscape
As Prithu scales its operations across India and explores new geographies, it enters an increasingly competitive field. The startup joins other prominent players in the climate-tech space, such as Varaha, Grow Indigo, Mitti Labs, Equilibrium, and Boomitra, all vying to standardize and monetize carbon sequestration in the agricultural sector.
By: Sandhya Bharti
