Peeko, a quick commerce platform for babycare products, has secured $3.2 million in a funding round led by Stellaris Venture Partners. The round also saw participation from notable angel investors, including Maninder Gulati, Titan Capital co-founders Kunal Bahl & Rohit Bansal, Abhishek Goyal, Nitin Gupta, and V3 Ventures co-founder Arjun Vaidya.
The fresh capital will be deployed to enhance product experience, expand supply, and strengthen hiring.
Launched in 2024 by Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko is building a vertical quick commerce model for babycare with under-60-minute deliveries. Currently operational in 10 Bengaluru pincodes through a 4,000 sq. ft. dark store, the startup will roll out its mobile app in September 2025.
In the next 12–18 months, Peeko plans to scale operations across Bengaluru, open multiple dark stores, and initiate metro-city pilots. Its strategy revolves around:
-
Curated babycare supply per micro-geography
-
In-house delivery for faster turnaround
-
Try-and-buy and instant return options
With the Indian quick commerce market heating up, FirstCry has already introduced same-day delivery in 40 cities as of late 2024, making babycare a highly competitive vertical.
By : Arushi Agarwal
