Lab-grown diamond jewellery brand Limelight Diamonds has raised Rs 275 crore in a strategic funding round led by its core promoters, the Bhathwari Group, with participation from key strategic partners from the jewellery industry. The investment marks a significant milestone as the company looks to strengthen its manufacturing capabilities and expand its retail footprint across India.
The capital was raised through a combination of equity and cash consideration and will be deployed to enhance the company’s vertical integration, expand manufacturing infrastructure, strengthen design and innovation capabilities, and accelerate retail expansion nationwide, the company said in a press release.
Founded in 2019 by Pooja Madhavan, Limelight Diamonds specializes in CVD (Chemical Vapour Deposition) lab-grown diamonds, offering jewellery that combines exceptional brilliance, high purity, and contemporary designs. The brand caters to consumers seeking sustainable and technologically advanced alternatives to mined diamonds without compromising on quality or aesthetics.
Over the past few years, Limelight Diamonds has rapidly expanded its presence across India and now claims to operate the country’s largest retail network for lab-grown diamond jewellery, with more than 75 exclusive brand outlets across over 45 cities. Its product portfolio includes solitaire collections, everyday fine jewellery, bridal jewellery, and statement pieces designed for modern Indian consumers.
Looking ahead, the company plans to significantly strengthen its retail presence across metro cities, Tier I cities, and emerging Tier II markets. It intends to expand through a mix of company-owned and franchise-operated stores, with an ambitious roadmap to add 100 new stores in 2026 and scale its network to 200 stores by 2027.
According to the company, lab-grown diamonds present a major opportunity for India as the country strengthens its position in advanced manufacturing. With robust domestic production capabilities, skilled craftsmanship, and rising consumer acceptance of sustainable luxury, the segment aligns closely with India’s broader ambition of becoming a global manufacturing and export hub.
The latest funding is expected to help Limelight Diamonds deepen its leadership in India’s fast-growing lab-grown diamond jewellery market while investing in innovation, manufacturing excellence, and nationwide retail expansion to meet increasing consumer demand.
