Chennai, India – TABP Snacks and Beverages, the dynamic FMCG startup focused on bringing affordable, packaged versions of popular local street drinks to the mass market, has successfully raised $3 million (Rs 26 crore) in a crucial funding round. The investment was spearheaded by LC Nueva, with notable participation from Entrust Family Office, seasoned angel investor Arun Mukherjee, and Soumya Malani.
This substantial capital infusion is strategically earmarked for a threefold expansion push:
- Geographical Expansion: Significantly deepening distribution across South and East India.
- New Product Formats: Introducing fresh beverage formats to expand the existing portfolio.
- Manufacturing Scale-Up: Boosting production capacity to meet rapidly increasing demand.
The TABP Advantage: Formalizing the Mass Market
Founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, TABP’s core business strategy centers on converting regional street favorites into high-quality, affordable packaged beverages aimed squarely at lower and middle-income households. This model tackles the unbranded, high-volume consumption space by offering consistent quality, hygiene, and accessible pricing, thereby formalizing a massive segment of the Indian market.
The company’s rapid growth validates its market-fit strategy. TABP reported an impressive Rs 212 crore in revenue for FY24–25, a monumental leap from just Rs 4 crore in FY19. Looking ahead, the firm is setting an ambitious target: aiming to achieve Rs 800 crore in revenue over the next three years.
Competitive Landscape
Operating in the highly competitive, low-price mass segment, TABP goes head-to-head with established giants and nimble players alike. Its competition includes:
- Paper Boat
- Rasna
- The value SKUs of multinational beverage behemoths like Coca-Cola and PepsiCo.
- Dabur’s comprehensive beverage portfolio.
- Numerous regional beverage manufacturers.
This funding round underscores investor confidence in TABP’s unique value proposition and its proven ability to capture a significant share in the price-sensitive, mass-market beverage segment.
By: Sandhya Bharti
