Bengaluru-based AI-driven video generation and marketing automation platform, Hypergro.ai, has raised Rs 7 crore ($800K) in a pre-Series A funding round. The investment was led by Eternal Capital, with participation from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network.
This latest funding follows Hypergro.ai’s previous raise of $961K from Silver Needle Ventures and other investors. The new capital will be utilized to accelerate innovation, expand into global markets, and solidify its leadership in AI-powered marketing automation, the company stated in a press release.
Co-founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai aims to solve fundamental inefficiencies in digital marketing, such as manual execution, fragmented data, and the lack of real-time intelligence. The platform integrates AI-driven video generation, real-time performance optimization, and AI-powered sales engagement, allowing brands to scale marketing strategies with ease.
Hypergro.ai’s technology enhances content creation by automating video production and optimizing campaigns. According to the company, its AI-driven system enables 92% faster video production at 80% lower costs than traditional methods. Additionally, the platform provides AI-based video personalization, automated format adjustments, and multi-platform optimization to meet diverse audience and geographical demands.
As part of its expansion strategy, Hypergro.ai is venturing into global markets, including the US, APAC, and GCC regions. The company already serves prominent brands across the e-commerce, retail, entertainment, gaming, travel, and hospitality sectors. Its clientele includes leading names like ClearTrip, Newton School, GamesKraft, and Docube, among others.
By integrating AI-driven content generation, campaign optimization, and lead engagement into a single intelligent system, Hypergro.ai aims to maximize revenue impact for brands with minimal effort. With the latest funding, the company is set to drive further innovations and strengthen its position as a key player in AI-powered marketing automation.
