HealthFab, a startup focused on menstrual hygiene and wellness, has raised ₹20 crore (around $2.1 million) in a Series A funding round led by Atomic Capital.
The fresh capital will be used to expand the company’s period care product portfolio, scale its presence across quick commerce and general trade channels, and strengthen its manufacturing capacity.
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab is building solutions around reusable period products and menstrual wellness. The brand is best known for its reusable period underwear product, GoPadFree, which has gained traction among consumers looking for sustainable alternatives.
The company claims to have grown three times year-on-year and currently ranks among the top brands in the reusable period underwear category on Amazon India. HealthFab has already served over 5 lakh users and is now aiming to reach 5 million users over the next three years.
As part of its growth strategy, the startup is moving beyond its direct-to-consumer (D2C) roots and expanding into offline retail and quick commerce platforms. This shift is expected to help the brand reach a wider audience, including first-time users exploring alternative period care products.
In addition to expanding distribution, HealthFab is also focusing on building deeper engagement with its customers through digital channels. The company plans to improve user retention while gradually introducing new products across related categories such as energy, sleep, and pain management, positioning itself as a broader menstrual wellness brand.
With rising awareness around sustainable and health-focused menstrual care, HealthFab is looking to strengthen its position in a growing market by combining product innovation with wider accessibility.
-By Shivani Solanki
