ReplyAll raises INR 6.8 crore to reimagine clothing for modern India. Enter a new category: All Day Clothing.
The round was led by Sparrow Capital and Antler India, with participation from leading D2C entrepreneurs
Bangalore, December 3rd, 2025: ReplyAll, India’s first all-day clothing brand is about seamless movement, and clothing that merges performance fabrics with style. The brand has raised INR 6.8 crore in its maiden funding round.
Founded by Rushabh Sanghavi, a product-driven founder who’s built and scaled brands at the intersection of design, comfort, and culture in Australia and India. The round was led by Sparrow Capital and Antler India, with participation from a strong network of angel investors including Shantanu Deshpande (Bombay Shaving Company), Revant Bhate (Mosaic Wellness), Ashish Goel (Urban Ladder), Sangeet Agarwal, Navin Parwal (Mokobara), Nikhil Bhandarkar (Panthera Peak Ventures), Arjun Vaidya (Dr. Vaidya’s), among others. Additional participation came from Bharat Founders Fund and DeVC.
The fundraise comes at a pivotal time for Indian apparel, a USD 59.3 billion market in 2024 that is projected to grow steadily over the next decade. Within this, the functional clothing segment garments designed for performance, comfort, and versatility already accounts for USD 8.89 billion, growing at 5–6% annually. ReplyAll is uniquely positioned at the intersection of this evolution, building a new category it calls all-day clothing – apparel engineered for life in the continuum.
At the heart of ReplyAll’s approach lies a deep focus on material science, fabric engineering, and functional design; areas largely overlooked in Indian daily wear. The brand’s vision is to create innovative, high-quality, and accessible clothing that performs effortlessly across contexts, from work to workouts, travel to downtime, and everything else in between.
ReplyAll debuts with a line of all-day clothing for men, introducing silhouettes designed for India’s unique contexts. Each piece is made with fabrics engineered specifically for the Indian climate; breathable, thermoregulating, sweat-resistant, and stretchable while maintaining a refined, stylish aesthetic.
By prioritising performance at a fibre level along with the design, ReplyAll is reimagining how consumers experience clothing where comfort, movement, and adaptability become non-negotiable. Its positioning blends technological innovation with timeless design, crafting versatile pieces that endure beyond trends. Not fast fashion but purpose-built, enduring, all-day wear.
“The way men dress hasn’t caught up with the way they live,” said Rushabh Sanghavi, Founder of ReplyAll. “Most men today are moving through five versions of themselves in a single day. The way we work, move, travel, parent, and unwind has changed but our clothes haven’t. ReplyAll exists to bridge that gap with clothes that keep up – effortless, functional, and made for movement.”
“Men’s fashion in India is undergoing a quiet revolution away from loud trends, toward purposeful, versatile clothing,” said Aakash Goyal, Partner at Sparrow Capital. “ReplyAll sits right at that inflection point. Their product thinking, design clarity, and understanding of how men live in contemporary India make them a category-defying brand.”
“With this fresh capital, ReplyAll will accelerate product innovation through advanced technical fabrics and adaptive design,” said Rajiv Srivatsa, Partner at Antler India. “The team’s focus on creating functional, design-forward essentials positions them to capture India’s new generation of urban men who value comfort, versatility, and taste.”
By: Sandhya Bharti
