In a world where attention spans are shrinking and digital engagement is everything, Flam is proving that a spark of innovation can go a long way. The mixed reality (MR) startup has just raised $14 million (approx. ₹119 crore) in its Series A funding round, led by RTP Global, with participation from Dovetail and continued support from existing investors.
This latest funding milestone follows a $4.5 million pre-Series A round raised in May 2024 from backers like Turbostart and Twin Ventures, signaling strong investor confidence in Flam’s vision to redefine how brands interact with consumers.
Founded in 2021 by a trio of forward-thinkers—Shourya Agarwal, Malhar Patil, and Rajat Gupta—Flam was built on a simple but powerful premise: immersive experiences shouldn’t require apps or friction. Today, it empowers brands to engage users through social media links, websites, and even QR codes, transforming ordinary interactions into memorable MR experiences.
With a growing client list that includes global heavyweights like Google, Samsung, LG, Netflix, Flipkart, and Britannia, Flam has quickly carved a niche for itself. In the US—its fastest-growing market—the startup claims an impressive 45% market share. The newly raised capital will be channeled into expanding US operations while continuing to nurture its roots in India, where the company began monetizing just a year ago.
What truly sets Flam apart is its relentless push toward seamless tech. The startup has been doubling down on R&D since the start of the year, developing an app-less generative AI infrastructure that allows brands to create and deploy MR, 3D, and high-fidelity digital experiences in under 300 milliseconds—on any smartphone. No downloads, no delays—just instant, immersive engagement.
As consumers demand more meaningful interactions from the brands they trust, Flam is positioning itself not just as a service provider, but as a creative enabler. With its latest funding boost, the company is poised to take mixed reality mainstream—one tap, scan, or swipe at a time.
